What We Learned Across
$9.89B in Measured Marketing

It’s harder than ever to measure your marketing. And while there have been big advances across all the ways you can approach measurement -- from MTA to MMM to Testing -- making sense across all of these inputs (and when to use which methodology) has only gotten harder.

Rockerbox’s Unified Measurement Playbook is a new resource we put together from $9.89B in measured marketing spend. We learned how the best marketers approach and use multiple types of measurement together and now we want to share that with you. Within this playbook you’ll learn:

1. How and when to leverage MTA, MMM and Testing
2. The necessity of a unified KPI across all methodologies
3. The data foundation you need to make measurement possible
4. How to develop a roadmap for approaching measurement at your company