Marketers have long relied on Meta as the workhorse of digital advertising. But with rising acquisition costs and fluctuating performance, it’s getting harder to justify putting all your budget in one basket.
The pressure to diversify is real — but the path forward isn’t always clear. New platforms like TikTok, Pinterest, Reddit, and Snap promise massive reach and engagement, but not every channel is ready for scale. And without the right approach, testing into these platforms can lead to wasted spend and inconclusive results.
So how do you cut through the noise and make smarter decisions about where to test next?
That’s exactly what we’ll cover in our upcoming webinar.
Join Rockerbox and a panel of marketing leaders for a candid conversation on:
- What’s actually working across emerging platforms in 2025
- The right way to structure test budgets and creative strategy
- Which early signals indicate a channel is ready to scale
- What metrics matter in early-stage testing — and which ones to ignore
- How to measure performance across channels with confidence
If your team is navigating the shift away from Meta dominance — or simply looking for a more strategic way to test into new platforms — this session will offer practical guidance grounded in real-world examples and data.
The details:
Webinar: Smarter Social Diversification — Where to Test Next (and Why)
Date: June 10
Time: 2 PM ET
Register here
Don’t let pressure to diversify lead to wasted spend. Join us to learn how top brands are approaching this challenge — and walk away with a framework you can apply to your own media strategy.