Blog

Author: Will Burghes

05 Jan 2026

Webinar | 2 min read

Is Your Q1 Measurement Plan Ready? Here’s How to Prioritize for Impact [Webinar]

🗓️ UPCOMING WEBINAR EVENT Title: Prioritizing Your Measurement Roadma...

written by Will Burghes

Is Your Q1 Measurement Plan Ready? Here’s How to Prioritize for Impact [Webinar]

Webinar | 2 min read

Is Your CPA on Target? Why You Need to Look Back to Move Forward

The books are officially closed on the last fiscal year. As marketers,...

written by Will Burghes

06 Nov 2024

Pro-tips | 4 min read

Using Attribution to Understand Customer Cohorts

This is the final article in a three part series on how to use attribu...

written by Will Burghes

Subscribe to the Blog

01 Nov 2024

Pro-tips | 4 min read

Using Attribution to Build Rich Consumer Segments

This is the second article in a three part series on how to use attrib...

written by Will Burghes

24 Oct 2024

Pro-tips | 3 min read

Driving Creative Strategy with User Journey Mapping

This is the first article in a three part series on how to use attribu...

written by Will Burghes

18 Sep 2024

Industry Trends | 3 min read

Overcoming Challenges in Measuring Affiliate Marketing Impact: Practical Strategies

Affiliate marketing offers a valuable channel for driving conversions,...

written by Will Burghes

Learn more about...

Marketing
Product
Webinar
Industry Trends
News
Pro-tips
Webinar Replay
Unified Measurement
Marketing Mix Modeling
Product Releases
Unified Webinar 2-Calibration/Validation
Culture
Integrations
Template
Data Warehousing
unified-marketing-measurement
Rockerbox Goldmine
Multi-touch Attribution
Podcasts
Testing
Use Case
Product Roadmap
Case Study
Holiday 2024
Unified Measurement Playbook
Affiliate
Google CAPI
Holiday Guide 2023
Infographic
Rockerbox Comparisons
State of Spend
Wrapped Report
data foundation
performance benchmarks

See what’s working. Optimize your strategies.

Get the full performance picture so you can start making better decisions for your marketing and your brand.

Request a Demo

Blog

Author: Will Burghes

Is Your Q1 Measurement Plan Ready? Here’s How to Prioritize for Impact [Webinar]

Is Your Q1 Measurement Plan Ready? Here’s How to Prioritize for Impact [Webinar]

Most Popular

Discover Ad Spend Trends in our State of Spend Dashboard

5 2022 Marketing Predictions From One of 2021’s Hottest Adtech Companies

7 Tips for Marketing During an Economic Downturn

Is Your CPA on Target? Why You Need to Look Back to Move Forward

Using Attribution to Understand Customer Cohorts

Using Attribution to Build Rich Consumer Segments

Driving Creative Strategy with User Journey Mapping

Overcoming Challenges in Measuring Affiliate Marketing Impact: Practical Strategies

Learn more about...

See what’s working. Optimize your strategies.