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10 Mar 2026
Pro-tips | 3 min read

How to Optimize Your Media When You Are Spending Heavily On Meta and Google

Most brands launching these days will start advertising on Meta and Go...
written by Will Burghes
03 Feb 2026
Webinar | 2 min read

Is Your QBR a Strategy Session? Or Just Another Sales Pitch?

Why sophisticated brands are bringing their own data to the table—and ...
written by Will Burghes

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05 Jan 2026
Webinar | 2 min read

Is Your Q1 Measurement Plan Ready? Here’s How to Prioritize for Impact [Webinar]

🗓️ UPCOMING WEBINAR EVENT Title: Prioritizing Your Measurement Roadma...

written by Will Burghes
11 Dec 2025
Webinar | 2 min read

Is Your CPA on Target? Why You Need to Look Back to Move Forward

The books are officially closed on the last fiscal year. As marketers,...

written by Will Burghes
06 Nov 2024
Pro-tips | 4 min read

Using Attribution to Understand Customer Cohorts

This is the final article in a three part series on how to use attribu...

written by Will Burghes
01 Nov 2024
Pro-tips | 4 min read

Using Attribution to Build Rich Consumer Segments

This is the second article in a three part series on how to use attrib...

written by Will Burghes
24 Oct 2024
Pro-tips | 3 min read

Driving Creative Strategy with User Journey Mapping

This is the first article in a three part series on how to use attribu...

written by Will Burghes
18 Sep 2024
Industry Trends | 3 min read

Overcoming Challenges in Measuring Affiliate Marketing Impact: Practical Strategies

Affiliate marketing offers a valuable channel for driving conversions,...

written by Will Burghes
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