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15 Dec 2025
Marketing Mix Modeling | 4 min read

What MMM Is Best Suited to Deliver and How to Cut Through the Noise in the Market

Over the past year, conversations with marketers have surfaced a consi...
written by Kelsey Kearns
23 Jan 2025
Marketing Mix Modeling | 3 min read

Turning Insights Into Action: A Spotlight on Effective Marketing Mix Modeling

Marketing Mix Modeling (also known as Media Mix Modeling or MMM) can b...
written by Ashley McAlpin
16 Dec 2024
Industry Trends | 3 min read

Bridging Contradictions in Measurement Data: MTA vs. MMM vs. Incrementality Testing

Over the next few weeks we’re going to go deeper into the role of vali...
written by Ashley McAlpin
10 Dec 2024
Industry Trends | 3 min read

Choosing the Right Methodology For Validation: MMM vs. Incrementality Testing

Over the next few weeks we’re going to go deeper into the role of vali...
written by Ashley McAlpin
04 Dec 2024
Industry Trends | 5 min read

Beyond Attribution: The Case for Validation and Calibration in Marketing Measurement

Over the next few weeks we’re going to go deeper into the role of vali...
written by Ashley McAlpin

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25 Nov 2024
Pro-tips | 4 min read

Beyond the Basics: Redefining Marketing Measurement with Unified Insights

The challenge for marketers today isn’t just about collecting data; it...

written by Ashley McAlpin
28 Oct 2024
Pro-tips | 4 min read

The Expansion of Marketing Measurement

We recently facilitated a conversation between Ron Jacobson, Matt Bahr...

written by Ashley McAlpin
13 Aug 2024
Marketing Mix Modeling | 3 min read

The Future of MMM: What Will Set Providers Apart?

The landscape of Marketing Mix Modeling (MMM) is undergoing a transfor...

written by Ashley McAlpin
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