[Video] Why Are Reported Conversion Counts Greater Than Actual Conversion Counts?

Many customers come to us with questions about conversion counts. 

When they add up the conversions reported from each buying platform (Google, Facebook, their DSP, etc.), they get a conversion count that's much higher than what they're seeing internally. 

Sound familiar? 

Understanding why this happens can get confusing, so here we break it down for you. 

Watch time: 5:41