Attribution University

Check out our "courses" to get educated on marketing attribution.
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Must Reads

Single-Touch vs. Multi-Touch Marketing Attribution Dec 18, 2018
Rule-Based vs. Machine Learning Attribution Models Dec 12, 2018
Understanding Post-Click vs. Post-View Conversions Nov 29, 2018
Why Your Conversion Counts Don’t Match (And Why They Never Will) Dec 11, 2018
How to Calculate CPA Using Different Attribution Models Nov 22, 2018

Michelle Spagnoli

Michelle is a marketing manager at Rockerbox and previously led marketing at Eventable. Michelle loves New York City, yoga and camping.
Curriculum | Enroll | Must Reads
04 Apr 2019
Offline Attribution | 4 min read

How Winning D2C Brands Send Direct Mail

If you asked me a year ago what I thought about direct mail, I would h...

By Michelle Spagnoli
12 Mar 2019
Offline Attribution | 3 min read

Pushing the Envelope: How Direct Mail Attribution Works

Now that we’ve covered how to attribute TV and radio ads, we’ll cover ...

By Michelle Spagnoli
19 Feb 2019
Offline Attribution | 2 min read

Tuning into TV & Radio: How Does Attribution Work?

If you’ve considered running TV or radio ads, then you've questioned h...

By Michelle Spagnoli
18 Dec 2018
Types of Models | 5 min read

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...

By Michelle Spagnoli
12 Dec 2018
Types of Models | 3 min read

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...

By Michelle Spagnoli
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