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The Rockerbox Marketing Blog

 

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Michelle Spagnoli

Michelle is a marketing manager at Rockerbox and previously led marketing at Eventable. Michelle loves New York City, yoga and camping.
13 Mar 2020
News | 2 min read

Rockerbox and Tatari Bring TV Data & Analytics to Marketing Attribution

Rockerbox is excited to announce a partnership with Tatari, the leadin...

20 Dec 2019
Marketing | 5 min read

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...

30 Nov 2019
Marketing | 3 min read

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...

01 Sep 2019
Marketing | 3 min read

Understanding Post-Click vs. Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...

30 Aug 2019

[Video] Why Are Reported Conversion Counts Greater Than Actual Conversion Counts?

Many customers come to us with questions about conversion counts.  Whe...

22 Aug 2019
News | 1 min read

Rockerbox Named "Best Marketing Attribution Software" in MarTech Breakthrough Awards

Today, we’re excited to announce that Rockerbox has been named "Best M...

15 Aug 2019
Marketing | 2 min read

TV and Radio Attribution - How Does it Work?

If you’ve considered running TV or radio ads, then you've questioned h...

09 Aug 2019
Marketing | 2 min read

[Video] Best Attribution Practices for In-House Marketers

Rockerbox recently sponsored Grow Commerce New York: a full day connec...

26 Jun 2019
Marketing | 2 min read

When Are You Ready for Multi-Touch Attribution?

You’ve likely been using Google Analytics for a while now. It’s invalu...

04 Apr 2019
Marketing | 4 min read

How Winning D2C Brands Send Direct Mail

If you asked me a year ago what I thought about direct mail, I would h...

12 Mar 2019
Marketing | 3 min read

Pushing the Envelope: How Direct Mail Attribution Works

Now that we’ve covered how to attribute TV and radio ads, we’ll cover ...

11 Dec 2018
Marketing | 2 min read

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

22 Nov 2018
Marketing | 3 min read

How to Calculate CPA Using Different Attribution Models

In its most basic form, calculating cost per acquisition is: amount sp...

21 Nov 2018
Marketing | 2 min read

CPA vs. ROAS: When to Use Which

By now, you understand that your attribution model determines your CPA...

30 Oct 2018
Marketing | 2 min read

How Does Podcast Attribution Work?

These days, you’re probably hearing a lot about podcasts. My morning s...