Attribution University

Learn all things marketing attribution.


Michelle Spagnoli

Michelle is a marketing manager at Rockerbox and previously led marketing at Eventable. Michelle loves New York City, yoga and camping.
26 Jun 2019
Preparing for MTA | 2 min read

When Are You Ready for Multi-Touch Attribution?

You’ve likely been using Google Analytics for a while now. It’s invalu...

04 Apr 2019
Offline Attribution | 4 min read

How Winning D2C Brands Send Direct Mail

If you asked me a year ago what I thought about direct mail, I would h...

12 Mar 2019
Offline Attribution | 3 min read

Pushing the Envelope: How Direct Mail Attribution Works

Now that we’ve covered how to attribute TV and radio ads, we’ll cover ...

19 Feb 2019
Offline Attribution | 2 min read

Tuning into TV & Radio: How Does Attribution Work?

If you’ve considered running TV or radio ads, then you've questioned h...

18 Dec 2018
Types of Models | 5 min read

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...