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Single-Touch vs. Multi-Touch Marketing Attribution Dec 18, 2018
Rule-Based vs. Machine Learning Attribution Models Jul 01, 2019
Understanding Post-Click vs. Post-View Conversions Nov 29, 2018
CPA vs. ROAS: When to Use Which Nov 21, 2018
Tuning into TV & Radio: How Does Attribution Work? Feb 19, 2019

Michelle Spagnoli

Michelle is a marketing manager at Rockerbox and previously led marketing at Eventable. Michelle loves New York City, yoga and camping.
Categories | Subscribe | Popular
20 Sep 2019
Offline Attribution | 2 min read

How Does Podcast Attribution Work?

These days, you’re probably hearing a lot about podcasts. My morning s...

By Michelle Spagnoli
30 Aug 2019
Conversion Tracking |

[Video] Why Are Reported Conversion Counts Greater Than Actual Conversion Counts?

Many customers come to us with questions about conversion counts.  Whe...

By Michelle Spagnoli
09 Aug 2019
Best Practices | 3 min read

[Video] Best Attribution Practices for In-House Marketers

Rockerbox recently sponsored Grow Commerce New York: a full day connec...

By Michelle Spagnoli
01 Jul 2019
Types of Models | 3 min read

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...

By Michelle Spagnoli
26 Jun 2019
Best Practices | 2 min read

When Are You Ready for Multi-Touch Attribution?

You’ve likely been using Google Analytics for a while now. It’s invalu...

By Michelle Spagnoli
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