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Single-Touch vs. Multi-Touch Marketing Attribution Dec 18, 2018
Rule-Based vs. Machine Learning Attribution Models Dec 12, 2018
Understanding Post-Click vs. Post-View Conversions Nov 29, 2018
Why Your Conversion Counts Don’t Match (And Why They Never Will) Dec 11, 2018
Tuning into TV & Radio: How Does Attribution Work? Feb 19, 2019

Michelle Spagnoli

Michelle is a marketing manager at Rockerbox and previously led marketing at Eventable. Michelle loves New York City, yoga and camping.
Categories | Subscribe | Popular
26 Jun 2019
Preparing for MTA | 2 min read

When Are You Ready for Multi-Touch Attribution?

You’ve likely been using Google Analytics for a while now. It’s invalu...

By Michelle Spagnoli
04 Apr 2019
Offline Attribution | 4 min read

How Winning D2C Brands Send Direct Mail

If you asked me a year ago what I thought about direct mail, I would h...

By Michelle Spagnoli
12 Mar 2019
Offline Attribution | 3 min read

Pushing the Envelope: How Direct Mail Attribution Works

Now that we’ve covered how to attribute TV and radio ads, we’ll cover ...

By Michelle Spagnoli
19 Feb 2019
Offline Attribution | 2 min read

Tuning into TV & Radio: How Does Attribution Work?

If you’ve considered running TV or radio ads, then you've questioned h...

By Michelle Spagnoli
18 Dec 2018
Types of Models | 5 min read

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...

By Michelle Spagnoli
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