Attribution University

Learn all things marketing attribution.

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Michelle Spagnoli

Michelle is a marketing manager at Rockerbox and previously led marketing at Eventable. Michelle loves New York City, yoga and camping.
20 Sep 2019
Offline Attribution | 2 min read

How Does Podcast Attribution Work?

These days, you’re probably hearing a lot about podcasts. My morning s...

30 Aug 2019

[Video] Why Are Reported Conversion Counts Greater Than Actual Conversion Counts?

Many customers come to us with questions about conversion counts.  Whe...

09 Aug 2019
Best Practices | 3 min read

[Video] Best Attribution Practices for In-House Marketers

Rockerbox recently sponsored Grow Commerce New York: a full day connec...

01 Jul 2019
Types of Models | 3 min read

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...

26 Jun 2019
Best Practices | 2 min read

When Are You Ready for Multi-Touch Attribution?

You’ve likely been using Google Analytics for a while now. It’s invalu...