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04 Apr 2019
Marketing | 5 min read

How Winning D2C Brands Send Direct Mail

If you asked me a year ago what I thought about direct mail, I would h...
written by Michelle Spagnoli
12 Mar 2019
Marketing | 4 min read

Pushing the Envelope: How Direct Mail Attribution Works

Now that we’ve covered how to attribute TV and radio ads, we’ll cover ...
written by Michelle Spagnoli

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19 Dec 2018
2 min read

Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable...

written by Ron Jacobson
11 Dec 2018
Marketing | 3 min read

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

written by Michelle Spagnoli
22 Nov 2018
Marketing | 3 min read

How to Calculate CPA Using Different Attribution Models

In its most basic form, calculating cost per acquisition is: amount sp...

written by Michelle Spagnoli
21 Nov 2018
Marketing | 2 min read

CPA vs. ROAS: When to Use Which

By now, you understand that your attribution model determines your CPA...

written by Michelle Spagnoli
30 Oct 2018
Marketing | 3 min read

How Does Podcast Attribution Work?

These days, you’re probably hearing a lot about podcasts. My morning s...

written by Michelle Spagnoli
17 Aug 2018
News | 1 min read

Celebrating our Debut on the Inc 5000

This week, we're celebrating our ranking on the 2018 Inc 5000 list of ...

written by Ron Jacobson
18 Oct 2017
Culture | 1 min read

The Subway Principle: Always Keep Your Customers Informed

At Rockerbox we’re big believers in the Subway Principle. We define th...

written by Ron Jacobson
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