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Attribution University

Need education around marketing attribution? We have you covered.

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Written by Michelle Spagnoli
on August 22, 2019

Today, we’re excited to announce that Rockerbox has been named "Best Marketing Attribution Solution" in the 2019 MarTech Breakthrough Awards!

How we got here

Rockerbox wasn’t founded to be an attribution company — we spent our first few years managing prospecting campaigns for Fortune 1000 brands. During this time, we were exposed to various attribution solutions because we needed them to evaluate our own campaigns.  

It became clear that the available attribution solutions weren’t good fits for fast-moving in-house marketing teams. Onboardings took up to a year and reporting was always delayed. Offline and online campaigns weren’t combined. Reporting wasn’t granular enough. There was no ability to customize attribution models to fit unique business needs. Also, with the market moving towards direct-to-consumer brands, we knew that these legacy solutions wouldn’t suffice. 

All of this led us to launch Rockerbox Attribution Platform about a year ago. It’s a customizable attribution platform that supports how modern marketers operate. It enables quick decision-making, incrementality testing and LTV analysis. And, it doesn’t come in the way of your existing media budget. 

About MarTech Breakthrough Awards 

The MarTech Breakthrough Awards is a prestigious annual awards program honoring excellence in marketing technology companies. This year's program attracted more than 2,500 nominations from over 15 different countries throughout the world. Check out the complete results of the MarTech Breakthrough Awards at www.martechbreakthrough.com.

Read full press release here

 

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