Attribution University

Need education around marketing attribution? We have you covered.

Written by Rick O'Toole
on April 02, 2020

Since we started sharing revenue benchmarks for DTC companies, the overall revenue trend for ecommerce / DTC companies seems to be on par with pre-covid19 levels. We did some further investigation to better understand what’s really happening regarding revenue levels compared to pre-covid19 levels. 

Here are our takeaways on revenue performance levels:

  • 31% are around the same
  • 25% are performing better
  • 43% are performing worse

Digging a little deeper, we found the increase in revenue for companies that are performing better is on average much larger than the decrease in revenue for companies that are performing worse. In other words, there are more companies in the group that’s performing worse, but the revenue change is smaller than for the companies that are performing better.

Here’s a graph that shows the breakdown:


Thoughts or questions on what we’re seeing? Leave a comment below.

For daily updates on revenue by vertical,
check out our Daily DTC Revenue Tracker


You may also like:

Industry Trends Podcasts

Going Beyond Facebook and Google Measurement for DTC Brands

In this episode, CEO of Elevar, Brad Redding, and CEO of Rockerbox, Ron Jacobson discuss the ways that brands like Rothy...

Industry Trends

5 2022 Marketing Predictions From One of 2021’s Hottest Adtech Companies

As the year is winding down, it’s the season of recaps, wrap-ups and best-of guides, but it’s also the time to set our v...

Industry Trends

Holiday Marketing: It’s Not Too Late to Ensure the Optimal Channel Mix

The holiday season is rapidly approaching, and with increasingly volatile performance across paid media channels like Fa...