See which vendors Rockerbox's 100+ DTC customers are using DTC Marketing Stack

Attribution University

Need education around marketing attribution? We have you covered.

Written by Rick O'Toole
on April 02, 2020

Since we started sharing revenue benchmarks for DTC companies, the overall revenue trend for ecommerce / DTC companies seems to be on par with pre-covid19 levels. We did some further investigation to better understand what’s really happening regarding revenue levels compared to pre-covid19 levels. 

Here are our takeaways on revenue performance levels:

  • 31% are around the same
  • 25% are performing better
  • 43% are performing worse

Digging a little deeper, we found the increase in revenue for companies that are performing better is on average much larger than the decrease in revenue for companies that are performing worse. In other words, there are more companies in the group that’s performing worse, but the revenue change is smaller than for the companies that are performing better.

Here’s a graph that shows the breakdown:


Thoughts or questions on what we’re seeing? Leave a comment below.

For daily updates on revenue by vertical,
check out our Daily DTC Revenue Tracker


You may also like:

Industry Trends

2020 DTC Holiday Advertising Benchmarks & Predictions

At Rockerbox, we have the privilege to work with hundreds of the world's top Direct-to-Consumer brands. This provides us...

Industry Trends

DTC Marketing Stack - V1.02

Every day we're asked by our customers for vendor recommendations. While we're agnostic to the tools, technologies and v...

Industry Trends

Fall Trends in Marketing Channel Mix

While this is certainly a massive understatement, it’s still with noting that 2020 has been a unique year. There’s no qu...