Is Your CPA on Target? Why You Need to Look Back to Move Forward

The books are officially closed on the last fiscal year. As marketers, we are all doing the same thing right now: staring at spreadsheets, reviewing our efficiency, and trying to forecast what the next four quarters will look like.

But internal data alone can’t answer the most important question: Did we actually perform well, or did the market just shift?

To help you build a winning strategy for the year ahead, we’ve analyzed a full year of performance data across the Rockerbox platform. On January 8th, we are unpacking these findings in our upcoming webinar, FY Benchmarking & Trends: A Look Back to Inform the Future.

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If you are trying to validate your budget for the upcoming year, this is the context you need.

The Problem with "Average" Benchmarks

Too often, marketing teams rely on generic industry averages to validate their success. But in a complex digital landscape, "average" is a dangerous metric.

A "healthy" Customer Acquisition Cost (CPA) for a Series B SaaS company looks drastically different than it does for a global Enterprise retailer. If you are comparing your performance against a broad aggregate, you aren’t getting the full picture. You might be celebrating a false win—or panicking over a standard market fluctuation.

What We’re Covering

In this session, we aren’t just looking at the high-level numbers. We are slicing the data to reveal the true benchmarks of the year we just left behind.

We will discuss:

• The Macro View: A definitive look at how CPA and ROAS evolved quarter-over-quarter across the entire digital ecosystem.
• The Vertical Split: How trends diverged for key industries. Did Retail weather the storm better than Healthcare? How did B2B hold up against DTC?
• Size Matters: We’ll segment the data by Company Size to show the difference in efficiency between SMBs, Mid-Market, and Enterprise organizations.
• Forecasting for Growth: How to use these historical patterns to predict where efficiency opportunities will arise in the coming year.

Stop Guessing. Start Benchmarking.

You can’t map the future without understanding the past. Whether you are looking to reassure your board, optimize your media mix, or simply validate your own hard work, you need accurate baselines.

Don’t plan your next fiscal year in the dark. Come see how you really stack up against the competition.

Join us on January 8th for the full breakdown.

Register for the Webinar Now