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Seamlessly integrate, collect, and analyze first-party marketing data for optimal results.

Holistic Dataset Creation

Say goodbye to incomplete data and unreliable metrics. Track provides a comprehensive first-party dataset, eliminating the complexities of data collection from various sources.

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Unbiased Performance Evaluation

Make informed decisions with unbiased attribution. Track attributes credit accurately across marketing touchpoints, revealing their true impact on conversions.

First-Party Focus

Simplify the creation of a first-party dataset for marketing performance assessment, navigating technical complexities, privacy restrictions, and shifting analytics tools.

Trust Your Data with Track: Your Key to Understanding True Campaign Performance.

Unlock the true potential of your marketing efforts with Track. Leverage an unbiased view of marketing activities, link marketing events to on-site behaviors, and gain valuable insights for data-driven decisions.

When to Choose Track

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Granular Marketing Analysis

Conduct granular analysis of your marketing efforts. Understand the effectiveness of each marketing touchpoint and its role in the conversion funnel.

Optimize Budget Allocation

Gain a deep understanding of how the conversion funnel interacts with marketing activities. Optimize your budget allocation and marketing strategies for maximum impact.

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Privacy-Focused Performance

Prioritize privacy compliance and analyze performance with confidence. Track creates an advertiser-specific device graph using first-party cookies, ensuring privacy compliance. It provides users with a clean dataset that links marketing events to on-site activities and conversion data, which can be further analyzed.

How it Works

Seamless Integration

Track integrates seamlessly with your website and ecommerce platforms, capturing data at various stages of the marketing funnel.

Data Collection

Track collects data on marketing events, on-site activities, and conversion events, creating a clean and reliable first-party dataset.

Unbiased Attribution

Use multi-touch attribution to accurately credit marketing touchpoints, revealing their true contribution to conversions.
 

Actionable Insights

Access comprehensive reports and analytics, uncovering valuable insights to optimize marketing strategies and drive success.
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Case Study

Transforming Marketing Strategy with Track at Care/Of

Care/Of, a personalized vitamins and supplements DTC brand, achieved significant growth by adopting an analytically-driven marketing approach, leveraging Track by Rockerbox. The brand faced challenges in understanding the effectiveness of their marketing channels and data.

By choosing Track, Care/Of gained comprehensive insights into their marketing efforts, eliminated non-incremental touchpoints, and improved their Return on Ad Spend (ROAS). Track empowered Care/Of to build a data-forward culture and make smarter marketing decisions, leading to successful scaling and future growth.

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The Problem:
Limited Visibility Into Marketing

Care/Of faced challenges in measuring the impact of their marketing efforts. They lacked a holistic view of their marketing performance, making it difficult to identify effective product lines and allocate budgets wisely.

Additionally, they struggled with understanding the incremental value of certain touchpoints, such as whitelisted influencer retargeting on Facebook, for specific product lines.

This limited visibility hindered their ability to optimize their marketing strategy for better ROI on individual products.

The Solution:
Harnessing the Power of Track and Journey Multi-Touch Attribution

With Journey’s multi-touch attribution capabilities, which in turn are made possible through Track data, Care/Of was able to analyze the effectiveness of each marketing channel for specific product lines and eliminate non-incremental touchpoints that overlapped with other tactics. They successfully scaled hard-to-track channels, such as influencers and podcasts, for certain product lines by leveraging Rockerbox's robust measurement methods. Furthermore, through leveraging de-duplicated ROAS, Care/Of achieved a 46% improvement in Facebook ROAS for targeted product lines through precise campaign, ad set, and ad level optimizations. 

View Case Studies

Ready to Take Control of Your Marketing?

Track provides the tools you need to make data-driven decisions and unlock the full potential of your marketing efforts. Get started today and drive meaningful results with Track.