Attribution Modeling

Tailor your attribution model to your actual marketing funnel

  • Machine Learning based multi-touch models

    Rockerbox builds and maintains custom built attribution models, combining the data from your marketing channels, overall customer behavior and conversion events.

  • Model comparison

    Easily compare marketing performance between machine learning based models and traditional rule-based models, such as last-touch. See how metrics, such as CPA, or ROAS vary across attribution models.

  • Full model transparency

    Rockerbox builds and maintains custom built attribution models, combining the data from your marketing channels, overall customer behavior and conversion events.

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Data Collection

Rockerbox ingests, organizes & combines all your data

  • Combine online and offline touchpoints

    Attribute all digital channels as well as offline channels (direct mail, TV, radio, etc). See how offline channels influence online activity.

  • Retail attribution

    Attribute all advertising that leads to conversions at your retail stores.

  • Automatic spend ingestion

    Rockerbox automatically ingests spend from the various digital platforms you're buying on.

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Reporting

Get a single source of truth to make decisions about your marketing

  • Attribution dashboard

    Examine results by touchpoint, channel and customer segment. Quickly see accurate conversion counts, CPA, ROAS and LTV.

  • User level reporting

    See how a user engaged with your brand by touchpoint, date & time. Push cleaned unsampled data to wherever it's needed on a recurring basis.

  • Conversion & spend data in one place

    See all conversion data and spend data in one dashboard without double counting.

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Customer Analysis

Understand how your customers yield profit over time

  • Customer browsing paths, across every device

    View every customer interaction on every device. Reveal the most common paths to purchase across all your customers.

  • Advanced user segmentation

    Analyze your marketing performance by cohorts (i.e., new customer, 2X customer, repeat customer (>2X customer).

  • LTV reporting

    Rockerbox ingests and organizes your historical customer order data to calculate a true LTV for long-term customers.

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Integrated with the tools you already use

Rockerbox works alongside all major ecommerce platforms, CRMs, ad platforms and more.

SEE ALL INTEGRATIONS

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