Data Collection

Rockerbox ingests, organizes and combines all your data

  • Combine online and offline touchpoints

    Combine all digital channels, as well as offline channels (direct mail, TV, radio, etc). See how offline channels influence online activity.

  • Retail and e-commerce

    Analyze how your marketing (digital and offline) impacts your retail presence. Uncover the impact of retail as a marketing channel for your e-commerce.

  • Fully centralized spend

    Rockerbox automatically ingests your marketing spend from the major digital advertising platforms via API. Spending in other locations? No problem—Rockerbox can ingest via email, CSV and SFTP.

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Attribution Modeling

Tailor your attribution to your actual marketing

  • Machine learning-based multi-touch models

    Rockerbox builds and maintains custom-built attribution models, combining the data from your marketing channels, overall customer behavior and conversion events.

  • Model comparison

    Easily compare marketing performance between machine learning-based models and traditional rule-based models, such as last-touch. See how metrics, such as CPA or ROAS, vary across attribution models.

  • Full model transparency

    Rockerbox builds and maintains custom built attribution models, combining the data from your marketing channels, overall customer behavior and conversion events.

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Reporting

Get a single source of truth to make decisions about your marketing

  • Centralized and clean data

    Examine results by touchpoint, channel and customer segment. Quickly see accurate conversion counts, CPA, iCPA, ROAS and LTV.

  • User-level reporting

    See how a user engaged with your brand by touchpoint, date and time. Push cleaned, unsampled data to wherever it's needed on a recurring basis.

  • Conversion and spend data in one place

    See all conversion data and spend data in one dashboard. Conversions are fully de-duplicated across all your channels.

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Customer Analysis

Understand how your customers yield profit over time

  • Incrementality analysis

    All of your buying platforms enable you to perform incrementally tests. Rockerbox ingests these results and applies it to your unified data.

  • Customer browsing paths, across every device

    View every customer interaction on every device. Reveal the most common paths to purchase across all your customers.

  • LTV reporting

    Rockerbox ingests and organizes your historical customer order data to calculate a true LTV for long-term customers.

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Integrated with the tools you already use

Rockerbox works alongside all major e-commerce platforms, CRMs, ad platforms and more.

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