Tailor your attribution model to your marketing funnel
Data-driven multi-touch models
Rockerbox builds and maintains attribution models that are customized for you. These are powered by machine learning.
Model comparison
How does CPA vary across attribution models? Easily compare marketing performance under our models to performance under traditional models, such as last-touch.
Full model transparency
We're fully transparent about our modeling. See features included in every model, how each model runs and predictive performance results.
Data Collection
Rockerbox ingests and organizes all your data
Combined digital and "non-UTM" attribution
Attribute all digital channels as well as "non-UTM" channels (e.g., TV, radio, direct mail). See how "non-UTM" channels influence online activity.
Retail attribution
Attribute all advertising that leads to conversions within your retail stores.
Automatic spend ingestion
Rockerbox automatically ingests spend from the various digital platforms you're buying on.
Reporting
Get a single source of truth to make decisions about your marketing
Attribution dashboard
Examine results by touchpoint, channel and customer segment. Quickly see accurate conversion counts, CPA, ROAS and LTV.
User log-level reporting
See how a user engaged with your brand by touchpoint, date & time. Push cleaned log-level data wherever it's needed (e.g., S3, SFTP) on a recurring basis.
Conversion & spend data in one place
See all conversion data and spend data in one dashboard without double counting.
Customer Analysis
Understand how your customers yield profit over time
Customer browsing paths, cross-device
View every customer interaction on every device. Determine common paths to purchase across all your customers.
"Quickbooks for marketing"
Analyze your marketing performance by cohorts (i.e., new customer, 2X customer, repeat customer (>2X customer).
LTV reporting
Rockerbox ingests and organizes your historical customer order data to calculate a true LTV for long-term customers.
Integrated with the tools you already use
Rockerbox works alongside ecommerce platforms, CRMS, ad platforms and more. Browse integrations here.
Fast onboarding
Place our pixel on your website and define your conversion events. We do the rest.
