How to Use Rockerbox Experiments
Identify the platform where you're running your Experiment and select the baseline against which all your tests will be compared.
Add one or more test campaigns to your Experiment. These will be compared against the baseline.
Rockerbox Experiments calculates metrics for your tests, including performance, lift against the baseline and statistical significance.
Optimizes Your Campaign Performance
Fill in Knowledge Gaps
Experiment With Different Messages
Are you juggling between creative messages or landing pages? Set up ads for each and see which catch your customers' attention.
Splitting an Audience Into Groups
Does one audience segment respond more favorably than another? Create campaigns targeting different groups and measure the impact.
Cluster the country into markets and try out different user journeys. Depending on your goals and the capabilities of the ad platform, this can be done at the State, DMA or Zip-Code level.
Examples From Rockerbox Experiments
Not sure what to test? Here are a few examples of experiments from today’s top brands.
What is the impact of YouTube and Pinterest?
Measure the effects of upper-funnel marketing channels by observing their impact on branded search.
How does performance change by CTA?
Are your customers more responsive to an upper-funnel call to action, like a newsletter signup? Create different messages and test the results.
Is audience targeting worth the cost?
Your lookalike audience ad set has a better ROAS than your broad audience ad set, but you want to know if it's really worth the investment.