Daily Trends - Revenue Per Sector

 

Friday April 3, 2020

RB test 1
Line chart with 2 lines
 
Ecommerce is showing some uptick after a downward spike.
Food/Drink subscription services continues its upward trend.
Services continues to trend down.
Travel continues to trend down.
 
all_graphs_2020_04_02
 

Per Sector Details

 

Food_Drink_Subscription_2020_04_02Services_2020_04_02

E_Commerce_2020_04_02Travel_2020_04_02

 

 

Updates from previous days

 

 

What the numbers mean

 

How we calculated the data

The graphs above display the mean standardized revenue of companies by industry. Revenues were first standardized for every company in our sample based on the January 15 to February 25 time period, then averaged at an industry-level.

Technical details

Standardized data greatly simplifies comparisons between vastly different companies and industries by showing how they are currently performing compared to their usual baseline.

This procedure takes into account both the variable’s usual mean and standard deviation. As a result, a value of 0 indicates that the current data point is equal to its historical mean, and a value of 1 that the data point is one standard deviation above the mean.

This allows us to easily see whether the current changes in revenues across an industry are within their usual bounds. In particular, the mean daily revenues displayed on the graphs can be expected to fall in the [-1, 1] range 68% of the time and in the [-1.96, 1.96] range 95% of the time. A value which falls outside the latter [-1.96, 1.96] limits can be considered a statistically significant departure from an industry’s pre-Covid-19 performance.

 


 

 More In-Depth Trend Analyses

 

 

 

cash_v1How is DTC Ad Spend Changing Due to Covid-19?

Amid COVID-19, a common thread we're hearing is, “what to do?” Check out how brands are adjusting their advertising spend, based on our customer dataset.   Read full post

 

retail_perf_histogramEcommerce Revenue Breakdown

Since we started sharing revenue benchmarks for DTC companies, the overall revenue trend for ecommerce companies seems to be on par with pre-covid19 levels. We did some further investigation to better understand what’s really happening. Read full post