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Test with Confidence.
Scale What’s Working.

Evaluate New Marketing Channels 

Looking to expand your upper funnel with new channels like OTT? Want to see how big of an impact your new channel tests are having on your priority customers? Rockerbox helps you back up your channel expansion with data so you can drive your strategy forward with less risk. 

Explore Customer Path-to-Purchase

For your marketing to truly make an impact, you need to understand the buyer journey, from Top of Funnel dynamics to the actions driving final purchases and all the many touchpoints in between. Rockerbox gives you insight into the entire path-to-purchase with granular MTA reporting. 

Fully Leverage Your Data Warehouse

A data-driven team is a team that’s primed for marketing success. Join Rockerbox datasets with your own datasets to gain unique insights into your company, your customers, and your products with Rockerbox’s data warehousing integrations. 

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The Data Products:
Building a DTC Data Foundation

Rockerbox’s Data products help DTCs take control of their disparate data sources, centralize data, and build the necessary framework for quality marketing measurement.
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Collect

Collect for DTC

Rockerbox Collect gives DTC marketing teams the consolidated marketing performance data they need to run their team and power decision-making.

Explore Collect >

Track

Track for DTC 

Rockerbox Track helps DTCs build a privacy-conscious, first-party data foundation to power granular data-driven attribution. 

Explore Track >

Exports

Export for DTC 

Rockerbox Export facilitates a seamless integration to DTCs’ data warehouses, offering connections to Snowflake, Redshift, and BigQuery.

Explore Export >

“At Nutrafol we often talk about the analytics machine. We relate it to a car a lot and upgrading the engine. We had this old engine prior to Rockerbox, which was disparate data sources—partner data, attribution, website data, promo codes, all of our different data sources—and Rockerbox brings all that stuff into one place to dedupe it across channels.”

-Justin Dwork, formerly Director of Analytics, Nutrafol

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The Analysis Products: 
Analyzing DTC Marketing Effectiveness

Rockerbox’s Analysis Products help DTC marketers analyze new and existing marketing channels to find out what’s working and determine where to allocate marketing budget.
Journey

Journey for DTC 

Rockerbox Journey helps DTCs explore the customer journey, from initial engagement to conversion, with views like Channel Overlap, Marketing Paths, and the Cross-Channel Attribution Report. 

Explore Journey >

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MMM for DTC

Rockerbox MMM utilizes AI-driven marketing mix modeling to predict future revenue based on spend, helping DTC marketing and finance leaders build more data-backed budgets. 

Explore MMM >

Optimize

Optimize for DTC

Rockerbox Optimize offers real-time optimization recommendations that help DTC channel managers adjust and improve their individual campaigns. 

Explore Optimize >

“Rockerbox] has allowed us to feel confident in scaling and seeing how our dollars influence the entire customer journey. We have so much more intelligence in terms of optimizing campaigns holistically and knowing where these campaigns fit within the customer journey.”

— Kyle Brucculeri, VP of eCommerce, gorjana

Chart the uncharted.
Get marketing clarity with Rockerbox.

Marketing is unpredictable—with data, you can cut out some of that guesswork and make calculated, strategic decisions that put your team in the best place to continue to scale.