Inside BFCM 2025: Expert Tips to Maximize the Holiday Season

Black Friday and Cyber Monday (BFCM) are just weeks away—and the competition is already heating up. For brands, Q4 represents both the biggest opportunity and the highest stakes of the year. But as consumer expectations shift, channels evolve, and inventory pressures mount, last year’s playbook won’t cut it.

That’s why Rockerbox is bringing together a panel of experts to help you finalize your BFCM strategy. On October 14 at 2 PM ET, join us for a tactical, no-fluff discussion on the strategies that will make or break your holiday performance.

👉 Reserve Your Spot Now

Why This Conversation Matters

The final weeks leading into BFCM can feel like controlled chaos. Discounts must be carefully structured to drive conversion without eroding margin. Bundles need to move inventory strategically. Channels must deliver under pressure—and backup plans are essential if they don’t.

At the same time, marketers are under more pressure than ever to prove ROI. With rising acquisition costs, creative fatigue, and volatile consumer demand, the difference between a record-breaking Q4 and missed targets often comes down to the ability to adapt in real time.

This webinar will give you the tactical clarity you need to head into the season with confidence.

Meet the Experts

We’re bringing together voices with hands-on expertise across key areas of BFCM performance:

Joe Quadara, Founder, Q1 Consultants — Proven scaling strategies on Meta that drive performance during peak season.
Christopher Parrett, Founder, Social Hustle — TikTok and influencer tactics that cut through noise and capture attention.
Armen Rostamian, CIO, SmartData Analytics AI — Analytics frameworks to guide smarter last-minute allocation decisions.
Moderator: Kelsey Kearns, Head of Customer Success, Rockerbox — Driving actionable insights from brands across industries.

What You’ll Learn

In just one hour, you’ll walk away with clear, tactical takeaways:

Discounting & Bundling: How to design offers that convert without destroying profitability.
Channel Readiness: Which platforms are delivering the strongest results in Q4—and how to prepare backup strategies.
Smarter Measurement: How brands are using Multi-Touch Attribution and creative testing to validate performance in real time.
Operational Excellence: Aligning teams, managing inventory, and avoiding common pitfalls that can derail holiday campaigns.

Who Should Attend

This webinar is built for growth marketers, eCommerce leaders, and brand operators who want practical guidance—not theory—on how to win BFCM. Whether you’re a DTC brand or an omni-channel retailer, the strategies shared here will give you an edge in the most competitive shopping window of the year.

Don’t Leave Your Holiday Performance to Chance

The margin for error during BFCM is razor-thin. But with the right frameworks in place, you can turn the year’s biggest challenge into its biggest success.

Join Rockerbox and our expert panel on October 14 at 2 PM ET and walk away with the clarity, confidence, and tactics you need to maximize Q4 performance.

👉 Register for the Webinar