Summer Camp 2024 registration is open! 2 full days of insights and ideas. 100% free.

Upcoming Webinars

Creating a Unified View of the Customer Journey

Hosts James Shields, CSM, Rockerbox; Eva Ber, Senior Solutions Consultant, Branch | July 11, 2024 @ 3 p.m. ET

Modern customer journeys take place not only across multiple different channels and platforms but also across multiple different devices. A customer might start their buying path on a laptop, continue research on mobile, then go back to the laptop for the eventual purchase. As a marketer, it’s important to be able to track your customers’ buying paths across all the devices they use so you can better understand what’s driving everything from web purchases to mobile app installs. Join us for a webinar where we’re teaming up with our partner branch, the industry-leading mobile linking and measurement platforms, to discuss how to get a unified view of the customer journey. 

 

MTA + MMM: How to Combine Powerful Measurement Methods for Better Results

Hosts Kelsey Kearns, Head of CS, Rockerbox; Eddie Chou, Product Manager, Rockerbox | July 23, 2024 @ 1 p.m. ET

MTA (or Multi-Touch Attribution) and MMM (or Marketing Mix Modeling) are two powerful marketing measurement methods on their own. MTA excels at giving marketers granular insights into what's driving conversions across their marketing strategy, while MMM offers a more high-level approach to data-driven budgeting. Instead of picking one or the other, we recommend leveraging both methods together for setting high-level budgets and optimizing your spend within each individual marketing channel. Join us for a webinar on July 23, at 1 p.m. ET where Rockerbocers Eddie Chou, Senior Product Manager, and Kelsey Kearns, Head of CS, will discuss how to combine MTA and MMM to achieve more data-backed strategies and stronger results.

 

Rockerbox AMA: Building a First-Party Data Foundation with Rockerbox Track

Host Emily Shreero, Product Manager, Rockerbox | July 30, 2024 @ 11 a.m. ET

As a marketer, you want to make the best decisions possible for your strategy. Rockerbox is your companion in data-driven decision making, providing multi-channel performance data tailored to your business and the methodologies needed to turn your marketing data into insights and a strategic advantage. 

In this AMA session with new topics each month, we invite you to explore Rockerbox further on your own terms. Sit down with a Rockerbox expert to get your marketing data and analysis questions answered. 

July 2024 Topic: First-Party Data + Rockerbox's Track Product

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