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Upcoming Webinars

MTA + MMM: How to Combine Powerful Measurement Methods for Better Results

Hosts Ron Jacobson, CEO/Co-Founder, Rockerbox; Kelsey Kearns, Head of CS, Rockerbox; Myles Younger, Head of Innovation and Insights, U of Digital; Tylynn Pettrey, VP of Data Science, Chalice Custom Algorithms | July 23, 2024 @ 1 p.m. ET

MTA (or Multi-Touch Attribution) and MMM (or Marketing Mix Modeling) are two powerful marketing measurement methods on their own. MTA excels at giving marketers granular insights into what's driving conversions across their marketing strategy, while MMM offers a more high-level approach to data-driven budgeting. Instead of picking one or the other, we recommend leveraging both methods together for setting high-level budgets and optimizing your spend within each individual marketing channel. Join us for a webinar on July 23, at 1 p.m. ET where Rockerbox experts and other panelists will discuss how to combine MTA and MMM to achieve more data-backed strategies and stronger results.

 

From Creative to Holistic Channel Measurement: Uncovering the Trends in both Creative and Channel Measurement in 2024

Hosts Erika Dial, Associate Director, Bamboo; Elyse Morris, Agency Lead, TikTok; and Kelsey Kearns, Head of CS, Rockerbox | August 16, 2024 @ 2 p.m. ET

Measuring creative alone isn't enough. To truly understand and optimize your marketing efforts, brands must adopt a holistic approach that encompasses both creative and channel measurement. We'll discuss the importance of integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) into your measurement strategy. These advanced methodologies provide a comprehensive view of how different channels and creative elements work together to drive performance.

Join us as we uncover the trends in creative measurement, demonstrate the value of a broader measurement strategy, and provide actionable insights to help you elevate your marketing efforts in 2024 and beyond.

 

The Expansion of Measurement: From Attribution to MMM to Testing

*A Panel Discussion on the Role and Value of the Various Measurement Solutions Available to Marketers Today

Hosts: Ron Jacobson, CEO at Rockerbox and Friends | October 22, 2024 @ 2 p.m. ET

The methodologies available to marketers are becoming increasingly complex. From the precision of Multi-Touch Attribution (MTA) to the broader scope of Marketing Mix Modeling (MMM) and the insights gained from incrementality testing, brands are faced with an array of tools to optimize their strategies. However, the question remains: Which measurement solution works best in which context, and how should marketers combine these to maximize efficiency and ROI?

In this panel discussion, industry leaders will dive into the pros, cons, and use cases for each measurement approach. Attendees will learn how to effectively balance MTA, MMM, and testing to create a more comprehensive understanding of their marketing efforts. The conversation will cover real-world examples, best practices for leveraging each solution, and how to adapt as the measurement landscape continues to evolve. Whether you're looking to sharpen your attribution strategies or understand how to incorporate incrementality tests into your marketing, this webinar will provide actionable insights to elevate your measurement strategy.

Key Takeaways:

  • Understand the strengths and limitations of MTA, MMM, and testing in today’s marketing ecosystem.
  • Learn when to use each measurement solution based on campaign goals and marketing objectives.
  • Explore best practices for combining these methodologies to achieve a holistic view of marketing performance.
  • Get real-world insights on how leading brands are adapting to the shifting measurement landscape.

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