Get a Demo
Log In
< Back to On-Demand Webinars

Performance TV Meets Unified Measurement: Maximizing ROI Across Channels

In this session, Rockerbox and MNTN will explore how brands can integrate CTV campaigns into a unified measurement strategy to gain deeper insights into performance, optimize spend, and drive more efficient customer acquisition. We’ll cover:

  • The role of CTV in a multi-channel strategy – How brands are integrating Performance TV into their acquisition and retention efforts.
  • Cross-channel attribution – How Rockerbox’s integration with MNTN’s Verified Visits™ enables marketers to measure the influence of CTV alongside other channels, ensuring data-driven budget decisions.

  • Advanced testing for optimization – How brands can use incrementality testing to separate true performance lift from baseline activity, fine-tuning both creative and spend.

  • Future-proofing measurement – With cookies deprecating, cookieless measurement solutions like Verified Visits™ and Rockerbox provide reliable ways to track CTV’s impact with confidence.

For marketers looking to scale their CTV investments with greater transparency, this session will offer key insights into how to measure, optimize, and maximize ROI across channels

No more confusion. Just real marketing insights.

Talk to our team about how Rockerbox can change the way you spend—for the better.

Request a Demo