The Future of Measurement: Moving Beyond Last-Click with Unified KPIs

The days of relying on last-click attribution as the sole measure of marketing success are behind us. In a world where customer journeys span multiple touchpoints, it’s time to embrace a more comprehensive approach to measurement. This webinar will explore how a unified KPI, built on insights from Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing, can provide a more accurate and actionable view of marketing effectiveness.

Join us to learn:

• Why last-click attribution falls short in today’s multi-channel landscape.
• How MTA, MMM, and testing complement each other to uncover true performance drivers.
• Practical steps for establishing unified KPIs that align with business goals and empower better decision-making.

By integrating diverse methodologies into a single, cohesive KPI, marketers can move beyond outdated metrics and unlock insights that truly drive growth. Don't miss this opportunity to future-proof your measurement strategy and maximize the impact of your marketing investments.

Step into the future of measurement—reserve your spot today!