“For us, Rockerbox is the most important tool we utilize to measure and inform our decision-making. Rockerbox enables us to use the facts, use the data, and make those decisions.”
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Rockerbox webinars range from in-depth product demos, to best practices for leaders in the digital-first space. Register for upcoming webinars and access past webinars on-demand.
Hosts: Emily Shreero, Product & Go-to-Market, Rockerbox & Siera Panter, Solutions Architect, MNTN | April 10, 2025 @ 2 p.m. ET
In this session, Rockerbox and MNTN will explore how brands can integrate CTV campaigns into a unified measurement strategy to gain deeper insights into performance, optimize spend, and drive more efficient customer acquisition. We’ll cover:
For marketers looking to scale their CTV investments with greater transparency, this session will offer key insights into how to measure, optimize, and maximize ROI across channels.
Hosts: Kelsey Kearns, Rockerbox & Ashley McAlpin, Rockerbox | April 24, 2025 @ 2 p.m. ET
Tariff changes are shaking up consumer behavior—and brands that don’t adapt risk being left behind. From longer purchase journeys to heightened price sensitivity and shifting channel performance, marketers are being challenged to rethink how they measure and optimize performance.
Join Rockerbox’s Kelsey Kearns and Ashley McAlpin for a live discussion on how to stay ahead of these shifts with data-backed strategies. We’ll cover what we’re seeing across the industry and how top marketers are adjusting their tactics in real time—from re-evaluating lookback windows to re-testing channel incrementality.
In this session, you’ll learn:
Whether you’re already feeling the effects or preparing for what’s next, this webinar will help you better navigate uncertainty and maximize your marketing impact.
Hosts: Ron Jacobson, CEO at Rockerbox and Friends | October 22, 2024 @ 2 p.m. ET
The methodologies available to marketers are becoming increasingly complex. From the precision of Multi-Touch Attribution (MTA) to the broader scope of Marketing Mix Modeling (MMM) and the insights gained from incrementality testing, brands are faced with an array of tools to optimize their strategies. However, the question remains: Which measurement solution works best in which context, and how should marketers combine these to maximize efficiency and ROI?
In this panel discussion, industry leaders will dive into the pros, cons, and use cases for each measurement approach. Attendees will learn how to effectively balance MTA, MMM, and testing to create a more comprehensive understanding of their marketing efforts. The conversation will cover real-world examples, best practices for leveraging each solution, and how to adapt as the measurement landscape continues to evolve. Whether you're looking to sharpen your attribution strategies or understand how to incorporate incrementality tests into your marketing, this webinar will provide actionable insights to elevate your measurement strategy.
Key Takeaways:
Hosts: TBD | June 26, 2025 @ 2 p.m. ET
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