Centralized data.
Empowered decisions.
Trusted by Top Brands for Their Marketing Measurement
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Overview
Reliable, Trustworthy Triangulated Marketing Measurement
Rockerbox simplifies the complexities of multi-channel marketing measurement by unifying all your advertising data in one platform. Our platform provides a reliable, unbiased data foundation for decision-making, leveraging a triangulated approach to analysis that includes:
- Marketing Mix Modeling (MMM): Align your budgeting and forecasting with data-driven insights.
- Multi-Touch Attribution (MTA): Understand the customer journey and optimize channel performance.
- Incrementality Testing: Validate the true impact of your campaigns and identify growth opportunities. With Rockerbox, you can confidently optimize media investments, improve marketing performance, and accelerate growth.
Why Choose Rockerbox?
Rockerbox offers a complete marketing measurement solution that brings together the strengths of various methodologies in one seamless platform.
Our key benefits include:
- Unified Measurement: Gain insights from MMM, MTA, and Incrementality Testing—all within one platform, ensuring a consistent and accurate view of performance.
- Data Foundation: Centralize all marketing data, from 100+ ad platforms, including online and offline channels, to create a single source of truth.
- Professional Services: Work with our dedicated experts to make sense of your data, calibrate methodologies, and drive actionable insights.
- Enterprise-Ready: Built for the needs of large brands, Rockerbox is fully compliant with GDPR and SOC2, providing reliable and secure data solutions.
Product Lines
Helping You Solve Your Daily Challenges
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Data Foundation
Your marketing strategy is complex and far-reaching, and getting all of the data from your channels and channel campaigns in one place is far from an easy task, let alone ensuring that data is accurate. Rockerbox helps you eliminate siloed data from ad platforms and allows you to finally see a unified view of the impact of your marketing on buyers. -
Balance privacy standards and detailed data
Detailed data is a necessity for creating an end-to-end view of the buyer journey. Rockerbox takes the complexity out of first-party data collection and identity resolution, giving you an unparalleled understanding of how your buyers interact with all your marketing touchpoints. -
Get data into your data warehouse with ease
As a marketer, you should be able to leverage your data as you see fit. Rockerbox gives you the best of both worlds—view data in detailed UI pages or transfer it to your data warehouse (Snowflake, Redshift, BigQuery) where you can make it available for further analysis in your BI tools. -
Marketing Analysis
MMM the future based on results from the past
Marketers are rediscovering the power of Marketing Mix Modeling (MMM): a time-tested statistical method that leverages historical data to predict the future correlation of ad spend and revenue. With Rockerbox, we make this method accessible for marketers to use in creating data-backed budgets -
Reduce inefficient marketing spend
How do you know that the money spent on advertising channels is truly paying off? With the fast-paced nature of social advertising, B2C marketers need a way to track performance on a daily basis, monitor progress toward marketing campaign goals, and make adjustments. Rockerbox offers all of this in a dashboard channel managers will access daily. -
Fill in the gaps of the attribution puzzle
Last- and first-click attribution models miss vital parts of the customer journey and discount the impact of all the many channels your users interacted with on their way to becoming a customer. With custom multi-touch attribution software from Rockerbox, you can see the impact of all your marketing channels so you know where to allocate your time, money, and resources for the best results.
Case Study
Bringing Clarity to
Complex Marketing Strategies
“Rockerbox is a perfect fit for our complex marketing strategy. No other platform was able to accommodate the decentralized nature of our various markets and yet still provide us a cohesive and clear understanding of their impact at large and on a granular level. Working with Rockerbox gives us the full-stack approach to marketing measurement we need to continue to scale.”