Case Study: Driving Incremental Growth Through Unified Marketing Measurement

Overview

A leading consumer-focused financial services brand with an app-centric business model partnered with Rockerbox to gain full-funnel visibility across all paid and organic marketing channels, including high-investment offline channels such as Linear/Streaming TV, Direct Mail, and Audio/Podcast, as well as fast-scaling digital performance channels like Affiliate, Paid Search, and Paid Social. The partnership provides actionable insights that inform media buying strategies, advanced analytics, and executive-level decision-making.

Challenge

The brand faced multiple measurement challenges:

• High-spend offline channels lacked clarity: Linear TV and other offline channels historically lacked direct attribution, obscuring their true contribution to revenue.
• Digital scale without visibility: Rapidly growing digital channels needed unified measurement to align spend decisions with profitability and long-term value.
• Cross-channel visibility: Integrating online and offline data streams into a single performance view was complex, especially when joining internal customer and event-level data.
• Executive reporting needs: Leadership required insights that could guide strategic budgeting and investor messaging.
• Data and attribution complexity: Variability in event quality, IP availability, and look-back/eligibility windows required careful data validation to ensure accuracy.
  
  

Approach

Full-Funnel Measurement

• Integrated all paid and organic channel data (online and offline) into Rockerbox to build a unified source of truth.
• Expanded visibility into fast-growing digital channels, enabling accurate comparison of efficiency and contribution across Affiliate, Paid Search, Paid Social, Streaming TV, and more.
• Incorporated adjustments to registration and event data to strengthen digital attribution, including improvements to streaming event qualification.

Advanced Analytics & Reporting

• Connected Rockerbox to the brand’s data warehouse to enable C-suite–ready reporting and advanced internal modeling.
• Built customer cohorts by acquisition channel and calculated payback periods to tie digital and offline media directly to revenue.
• Standardized look-back and eligibility windows across all channels, which was a critical step for ensuring digital and offline performance could be evaluated on equal footing.

Incrementality Testing for TV

• Designed geo-based lift tests to validate the incremental contribution of Linear TV.
• Factored in DMA reach, remnant inventory, seasonal variability, and IP-level overlap to protect test integrity.
• Used validated lift results to calibrate the MTA model, improving accuracy for future cross-channel allocation decisions.

Executive-Level Insights

• Delivered channel-level and cohort-level analytics to guide strategic budgeting.
• Provided clarity on which digital channels were ready to scale and which required optimization.
• Enabled rapid model updates as creative, publishers, and digital platforms evolved.

Outcomes

By partnering with Rockerbox, the brand achieved:

• Validated offline channel performance: Linear TV incrementality testing provided confidence in a previously opaque channel.
• Digital channels unlocked for scale: Unified attribution enabled the brand to identify high-efficiency digital opportunities and reinvest with confidence.
• Breakout gains in Affiliate: In 3Q25 the brand scaled Affiliate spend 300% YoY while reducing CPA by 17%, driving major efficiency gains in a channel nearing a $2M annual run rate — a direct result of improved visibility into true performance.
• More profitable growth across digital: Cross-channel comparisons revealed opportunities to rebalance budgets across Paid Search, Paid Social, and Affiliate based on actual incremental contribution and payback.
• Actionable insights across the full funnel: Marketing and customer-level data merged to support tactical optimization and long-term planning.
• Enhanced executive reporting: Leadership relied on Rockerbox analytics to inform annual budget cycles and communicate growth impact to investors.
• Operational clarity: Standardized attribution windows and improved event-level consistency increased reliability across digital and streaming channels.

Key Takeaways

Rockerbox empowers brands to scale both digital and offline channels with confidence. By unifying measurement, validating incrementality, and powering executive-ready analytics, Rockerbox enables high-growth brands to make strategic investment decisions that drive efficiency, profitability, and sustained incremental growth.