The State of Marketing
Spend Trends 2022

Be a more informed marketer

Marketing and advertising spending is often in flux due to evolving privacy standards, product developments, and new platforms. That’s why it’s important to stay up-to-date on where spend is going across social media and other channels—the best practices of 2021 are no longer the same in 2022.

At Rockerbox, we've helped top DTC brands get a centralized view of their marketing performance and optimize their marketing spend. We’re now leveraging some of the data we've accumulated in our “State of Marketing Spend Trends” infographic to give you a peek into the latest trends and developments in marketing/advertising spend.

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In this infographic, you’ll learn:

Where small, medium, and large brands are using their social media budgets
How Facebook’s instability due to recent privacy changes affected social media spending (it might not be exactly what you’d expect)
What the future looks like for established advertising channels and newer players alike