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Two Approaches to Creating an MTA Solution

Considering building your own MTA solution? In this deliverable, we’ve broken down exactly what it takes and all the key areas you’ll need to consider. We’ll also discuss the benefits of purchasing an existing MTA solution and how to know whether you should build or buy. 

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Download the Guide Today
Download to learn:
  • The reasons companies consider building a solution
  • A hybrid approach that combines building and buying
  • What’s involved with building, including organizing conversion data, handling identity resolution, ongoing maintenance work, and more
  • The Rockerbox approach to measuring hard-to-track channels like direct mail and TV, incorporating view-through data, and building a data-driven model
  • And more!

Created with Expert Advice

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Ron Jacobson 

CEO/Co-Founder, Rockerbox

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Nate Jones

Head of Product, Rockerbox

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No more confusion. Just real marketing insights.

Talk to our team about how Rockerbox can change the way you spend—for the better.

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