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This guide is your indispensable roadmap for navigating the evolving B2C landscape during the holiday season. This comprehensive guide delves into changing consumer habits, the importance of precise marketing measurement, and the role of attribution in optimizing ROI. It also features insights from industry experts, offering valuable advice for brands preparing for the 2023 holiday season.

 

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digiday award winner programmatic power players adexchanger martech breakthrough award

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Featuring Tips from:
  • Bamboo
    Himanshu Arora, Growth Marketing Manager
  • Pinterest
    Erin Becker, Senior Manager, Measurement, US Retail
  • Power Digital
    Ben Dutter, Senior Vice President of Strategy
  • Navistone
    Lori Paikin, Chief Revenue Officer
  • Within
    Carla Donahue, Director of Retention
  • Snowflake
    Jim Warner, Industry Field CTO, Advertising & Marketing
  • Snap
    Mimi Liu, Product Marketing Lead
  • Playbook Media
    Bryan Karas, Founder and CEO
  • GrowTal
    Susan Mees, Growth Expert
  • DMi Partners
    Kristina Nolan, VP of Media Services
  • DMi Partners
    Brian McKenna, VP of CRM
  • DirectAvenue
    Nicky de la Salle, VP of Growth
  • Partnerize
    Heather Zuleba, VP of Data & Analytics
  • Pinterest
    Aleia Gland, Head of Partnership Measurement

About Rockerbox

Rockerbox is a measurement and attribution that empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. 

Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. 

No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.

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No more confusion. Just real marketing insights.

Talk to our team about how Rockerbox can change the way you spend—for the better.