Maximizing Spend in Big Promotional Moments

Don't let your media spend get lost in the noise of peak promotional periods. Join us for a session focused on Maximizing Spend in Big Promotional Moments, where we’ll dive into effective spending strategies to prepare for and dominate the summer promo season, including Memorial Day, Mothers/Fathers Day, and July 4th. Learn how to ensure your marketing budget delivers maximum return during these critical, high-volume periods by optimizing your creative, placement, and verification efforts.

In this session, you’ll learn to:

• Plan Strategically: Identify and allocate budget to the highest-impact channels and formats for key summer holidays (Memorial Day, Mother's/Father's Day, July 4th).
• Optimize Ad Placement: Implement advanced verification and attention metrics to maximize visibility and minimize wasted spend in congested promotional environments.
• Measure True Performance: Go beyond simple click-through rates (CTR) to understand the actual impact of your campaigns on consumer action and brand safety during peak traffic.
• Prepare for Seasonal Surges: Establish processes and checklists to scale campaigns efficiently and maintain campaign quality when spending accelerates during big promotional moments.