How to Be a Full Funnel Marketer in 2023 and Beyond

Rockerbox + Gradient Media are partnering for a webinar discussion on October 31 where we’ll talk full funnel marketing and measurement and how to succeed with it in 2023. Many marketers responded to economic uncertainty by leaning into full funnel marketing, with a focus on upper funnel brand awareness building as a way to maintain brand health long-term. But what does it truly mean to be a full-funnel marketer and how can you apply this approach to your own strategy? Beyond that, how do you manage and measure a full-funnel strategy that spans multiple platforms and approaches? In the webinar we’ll cover these questions and more, and share how to build a measurement plan that supports your full-funnel strategy, no matter how complex it is.