“For us, Rockerbox is the most important tool we utilize to measure and inform our decision-making. Rockerbox enables us to use the facts, use the data, and make those decisions.”
What is Unified Measurement? Unified Measurement is a marketing approach that integrates multiple measurement methodologies — such as Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing — into a single, cohesive framework.
What is Incrementality Testing? Incrementality Testing is a Validation Methodology that uses controlled experiments to measure the causal impact of specific marketing activities.
What is Calibration in Marketing Measurement? Calibration is the process of adjusting Attribution results using Validation Methodologies to create a Unified KPI that better reflects true marketing impact.
What is Bayesian MMM? Bayesian Marketing Mix Modeling (MMM) is a statistical approach to MMM that incorporates probabilistic models and prior distributions, allowing marketers to blend historical data and expert insights into performance measurement.
What is Attribution in Marketing? Attribution is a measurement methodology that assigns credit to various touchpoints in the customer journey, providing daily, granular insights into marketing performance.
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