How it works

ico1

Rockerbox receives mailing data

Rockerbox receives data files of all people who were sent direct mail (either via email, SFTP or S3).

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Rockerbox updates user conversion paths

Rockerbox determines if the address used to convert is also the address of a user that was sent direct mail.

ico3

Rockerbox reruns attribution model

Rockerbox reruns attribution model based on updated conversion path.

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