Rockerbox enables you to customize the order in which Identity is resolved. Having a customized ordering for your business ensures the highest proportion of user touchpoints are connected across devices.
Not all channels are created equally. Ensuring you have access to the data sets necessary, plus the ability to model against incomplete data sets, is critical.
Increasingly, certain marketing data sets are only available with delays. Building a pipeline that can manage this complexity is significantly more difficult.
Getting access to the proper data sets to measure channels—like OTT, display impressions, CTV and podcasts—is required yet difficult.
Despite attempts to standardize, every company eventually has taxonomy issues. What is prospecting for one channel is branding for the next. Knowing this and being able to clean the data is necessary for clean data sets.
Having the resources to do this once is difficult. Having the ongoing resources to maintain the building of your own Core Four data sets is next to impossible.
S3, SFTP, Google Cloud Storage