Rockerbox enables you to customize the order in which Identity is resolved. Having a customized ordering for your business ensures the highest proportion of user touchpoints are connected across devices.
Why the Core Four Marketing Data Sets Are Difficult to Consistently Produce
Cross-device identity resolution
Combining deterministic and probabilistic data
Not all channels are created equally. Ensuring you have access to the data sets necessary, plus the ability to model against incomplete data sets, is critical.
Delayed data and backfilling
Increasingly, certain marketing data sets are only available with delays. Building a pipeline that can manage this complexity is significantly more difficult.
Proprietary data sets
Getting access to the proper data sets to measure channels—like OTT, display impressions, CTV and podcasts—is required yet difficult.
Having the resources to do this once is difficult. Having the ongoing resources to maintain the building of your own Core Four data sets is next to impossible.
Rockerbox Is Here to Help
With Rockerbox, these challenges are solved. You no longer need to invest the time and resources to solve problems that aren’t unique to your organization and can instead build atop these data sets.
Rockerbox constructs the Core Four Marketing Data Sets for you
The Core Four Marketing Data Sets are consistently delivered to where you need them
S3, SFTP, Google Cloud Storage