

Marketing attribution for direct-to-consumer brands














C Suite

Spend more where it matters
Budget more for advertising, not technology. Your attribution software shouldn't come at the expense of your media.
See a complete view of marketing performance
Get a single source of truth for conversion counts, ROAS, CPAs, LTV, and more.
Get onboarded quickly
Onboarding takes quarters with legacy providers. Be up and running with Rockerbox in a few weeks.
Marketing Managers

Correctly manage campaign budget
Know what's working and not working to eliminate wasted spend and drive more conversions.
Uncover the entire path to conversion on a user level
View customer level browsing paths to determine the most common paths that lead your customers to convert.
Make decisions based on organized data
Rockerbox ingests all data from both online and offline channels. Nothing is siloed.
Data Analysts

Get time back
We centralize and normalize all data for your online and offline conversion events.
Compare attribution models
Access all rule-based models (first-touch, last-touch etc.) along with our machine learning models.
View log-level data
See how users engage by touchpoints in chronological order and how each touchpoint is valued by the algorithm.
Attribution Modeling
Tailor your attribution model to your actual marketing funnel
Machine Learning based multi-touch models
Model Comparison
Full model transparency
Reporting
Get a single source of truth to make decisions about your marketing

Centralized and clean data
Centralized and Clean DataExamine results by touchpoint, channel and customer segment. Quickly see accurate conversion counts, CPA, iCPA, ROAS and LTV.
User level reporting
See how a user engaged with your brand by touchpoint, date & time. Push cleaned unsampled data to wherever it's needed on a recurring basis.
Conversion & spend data in one place
See all conversion data and spend data in one dashboard. Conversions are fully de-duplicated across all your channels.
Customer Analysis
Understand how your customers yield profit over time

Incrementality analysis
All of your buying platforms enable you to perform incrementally tests. Rockerbox ingests these results and applies it to your unified data.
Customer browsing paths, across every device
View every customer interaction on every device. Reveal the most common paths to purchase across all your customers.
LTV Reporting
Rockerbox ingests and organizes your historical customer order data to calculate a true LTV for long-term customers.
