Access insights into the marketing leading your growth
Measure the marketing that is effectively reaching new people and bringing them to your website
Analyze across all your marketing—digital, social, organic, TV, OTT—to attribute the right channel
Intimately understand key performance indicators, such as cost per visitor, bounce rate, average pageviews per session, and number of new visitors brought by each channel
Stop relying on incomplete or outdated data
Google Analytics might tell you how many visitors you have, but it can't accurately report new visitors, unify all your spend or measure your offline marketing
Vendor reporting is siloed and doesn't consider other marketing that may have actually impacted your users
Conversion-based attribution reports limit you to people who have made a purchase, skewing insights about your true top-of-funnel
Get informed about your marketing investments
Pinpoint which channels are best at bringing net-new visitors to your website. Optimize your cost per visitor, on-site engagement and down-funnel conversion rate.
Starting from the campaign that brought users in, understand which marketing is best at converting them. View channels based on their role in the funnel and better optimize them.
Quickly identify campaigns that are not performing efficiently or are bringing in low-quality leads. Make decisions based on data while users are still at the top of your funnel.