Direct Mail Attribution  

 

 

direct mail attribution

 

Combined with digital channels

Understand how direct mail influences digital channels (organic search, paid search etc). See complete user conversion paths. 

 

Multiple ways to attribute direct mail

Rockerbox can attribute direct mail through matchback analysis, promo codes, vanity URLs and post-purchase surveys.

 

Fast and automated 

Mailing address info is automatically cleaned and normalized for fast reporting. Quickly determine the value of your campaigns.

  

 

How it works 

 

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Rockerbox receives mailing data

Rockerbox receives data files of all people who were sent direct mail (either via email, SFTP or S3). 

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Rockerbox updates user conversion paths 

Rockerbox determines if the address used to convert is also the address of a user that was sent direct mail. 

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Rockerbox reruns attribution model

Rockerbox reruns attribution model based on updated conversion path. 

 

 

Join some of the most innovative brands

 

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