Direct Mail Attribution

Combined with digital channels

Understand how direct mail influences digital channels (organic search, paid search etc). See complete user conversion paths.

Multiple ways to attribute direct mail

Rockerbox can attribute direct mail through matchback analysis, promo codes, vanity URLs and post-purchase surveys.

Fast and automated

Mailing address info is automatically cleaned and normalized for fast reporting. Quickly determine the value of your campaigns.

How it works

We receive mailing data

Rockerbox receives data files of all people who were sent direct mail (either via email, SFTP or S3).

We identify user conversion paths to update

Rockerbox determines if the address used to convert is also the address of a user that was sent direct mail. If so, a “direct mail touchpoint” is injected into that user’s conversion path.

Attribution model reruns

Rockerbox reruns attribution model based on updated conversion path.

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