See which vendors Rockerbox's 100+ DTC customers are using DTC Marketing Stack

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Combine with online channels

Understand how direct mail influences digital channels (organic search, paid search etc). See complete user conversion paths.

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Multiple ways to attribute direct mail

Rockerbox can attribute direct mail through matchback analysis, promo codes, vanity URLs and post-purchase surveys.

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Fast and automated

Mailing address info is automatically cleaned and normalized for fast reporting. Quickly determine the value of your campaigns.

How it works

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Rockerbox receives mailing data

Rockerbox receives data files of all people who were sent direct mail (either via email, SFTP or S3).

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Rockerbox updates user conversion paths

Rockerbox determines if the address used to convert is also the address of a user that was sent direct mail.

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Rockerbox reruns models

Rockerbox reruns attribution model based on updated conversion path. Compare test to control audiences to determine lift.

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