Understand how direct mail influences digital channels (organic search, paid search etc). See complete user conversion paths.
Rockerbox can attribute direct mail through matchback analysis, promo codes, vanity URLs and post-purchase surveys.
Mailing address info is automatically cleaned and normalized for fast reporting. Quickly determine the value of your campaigns.
Rockerbox receives data files of all people who were sent direct mail (either via email, SFTP or S3).
Rockerbox determines if the address used to convert is also the address of a user that was sent direct mail.
Rockerbox reruns attribution model based on updated conversion path. Compare test to control audiences to determine lift.