Cross-Channel Attribution. Transparent. Customizable.
Get access to rule-based models (first-touch, last-touch, even-weight), as well as data-driven models that are built custom for your unique marketing mix.
Easily compare marketing performance between machine learning-based models and traditional rule-based models, such as last-touch. See how metrics, such as CPA or ROAS, vary across attribution models.
Every aspect of Rockerbox's models are fully transparent. Explore all of the features, model results and model builds that Rockerbox has performed. If you want to customize it more, leverage the in-platform iPython editor to build your own model framework.
With Rockerbox, you have experts by your side to enable you to design, implement and evaluate your incrementality tests.
Let Rockerbox know the question you're looking to solve. Rockerbox then designs the incrementality test that's best to answer that question.
Rockerbox provides you a test Implementation Guide (e.g. DMAs to withhold, segments to build, duration to run, budget to use) to execute.
After the test has completed, Rockerbox will evaluate and present the test results. This provides you with a new baseline / coefficient to use.
Uncover the path that's leading your customers to convert.
Is your offline (Linear TV, Direct Mail, OTT) marketing impacting digital? With Rockerbox, you can quickly find these paths to conversion.
Have you ever wanted to know how long it takes a user to convert given a certain series of marketing touchpoints? Rockerbox provides this information so you can speed up your time to conversion.
Rockerbox enables you to quickly compare different paths to conversion. Does brand search as a first-touch speed impact CPA? Filter within Rockerbox to quickly find these answers.
Go beyond Rockerbox's built-in analyses.
Rockerbox's Core Four Data Sets provide the baseline data that an organization needs to build Media Mix Models. Whether you're building internally or leveraging a vendor, Rockerbox's data will speed up the process.
Is your prospecting driving new customers? Or is it really retargeting masquerading as prospecting? With Rockerbox, you can answer these questions.
All brands have endless questions. From LTV analysis to Halo Impact to Affiliate Bottom Feeders to Propensity Models, you need answers to the fundamental drivers of your business.
Rockerbox has worked with our clients to build playbooks to answer the questions you need to be answered.