Our first 3 years were spent building technology to enable performant prospecting campaigns for Fortune 1000 brands.
Throughout that process, we were exposed to various attribution vendors, but the more we were forced to work with these vendors, the more we realized they didn't work well.
Onboardings took up to a year and reporting was always delayed by weeks. Offline and online were never combined and reporting was extremely broad.
With the market moving towards in-house and direct-to-consumer brands, we knew that none of the overpriced legacy enterprise grade solutions would suffice.
All of this led us to create Rockerbox - the attribution solution we always wanted.
It’s the attribution platform that modern in-house marketers want and need: fast, simple, enterprise-grade attribution that doesn’t come in the way of their existing media budget.
Ron Jacobson is the Co-Founder and CEO of Rockerbox. Prior to Rockerbox, he managed the Real Time Platform product team at AppNexus. Ron is a McGill University alumn (Comp Sci + Econ), San Antonio Spurs fan, Triumph rider, late night coder and mentor to various NYC startups.
Rick is the Co-Founder and CTO of Rockerbox. He directs the company's product and technology vision. Most recently, he led integrations at AppNexus for companies such as Facebook and Yahoo. He also was a founding data science engineer in AppNexus’ Marketplace-Analytics group. Rick holds a B.S. in Mathematics and Economics from Harvey Mudd College.
James formerly worked in sales at AdKarma and the New York Yankees. He is a long distance runner and a hopeless New York Knicks season ticket holder.
Dan was most recently a Client Success Partner at OrderGroove. He previously worked at AppNexus. Dan is a Syracuse alum, a basketball fanatic, and an optimistic Knicks season ticket holder.
Jenny combines experience in project management and process improvement to lead operations in the Media Trading team at Rockerbox. She loves solving problems, Python, and cats!
Rich is a software engineer at Rockerbox. He earned a master’s degree in information systems management from Carnegie Mellon University and a bachelor’s degree in economics from University of Richmond.
Eddie is a former startup CTO who is passionate about the stories data tell. He enjoys eating his way around the globe and all things sports related.
Mor is an industrial engineer, who's passionate about the combination of data science and business strategies. She loves to travel to new places and explore the world through food.
Nicole joined Rockerbox from the National Kidney Foundation. She is a Penn State alum and co-captained the 2014 Fencing NCAA champions. Nicole loves to travel and experience new cuisines.
Rebecca comes to Rockerbox from UMWW where she was a planner for ExxonMobil and the U.S Army. She loves exploring the city, food, and dogs (specifically cockapoos).
Saila is a recent graduate of NYU and is passionate about using data to deliver scalable and effective business outcomes. You can almost always find her scouring dog shelters looking for new furry siblings or living inside her favorite vegan restaurants.
Sarah is a front end engineer at Rockerbox. She previously worked in project management at Upspring Media and graduated from Scripps College. She enjoys traveling, running, watching Netflix, studying Japanese, and rooting for the San Francisco Giants.
Sameen comes to Rockerbox via the acquisition of Eventable, where he was a Co-Founder and CEO. Sameen is a proud UC Berkeley dropout and a big believer in the power of innovation and entrepreneurship.
Michelle is a marketing manager at Rockerbox who joined the company via the acquisition of Eventable. She enjoys yoga, cooking and camping.
Will is a full-stack software engineer at Rockerbox. He got into software development because he enjoys creating things and solving puzzles. Will is also a huge UConn sports fan (his alma mater), is a bit of a bookworm and loves playing golf.
Kevin is Rockerbox’s Implementation Engineer. He comes to Rockerbox from Waypoint Media where he served as Co-Founder & Chief Product Officer. Kevin is a graduate of Harvey Mudd College and can beat anyone in a dance-off.
Eddie joined Rockerbox from Backtrace and, prior to that, AppNexus, leading operations and implementations. He enjoys Brazilian jiu-jitsu, board games, his two dogs, and cooking.
Ana is an Optimization Analyst for Rockerbox. She is a recent graduate of the University of Pennsylvania where she studied Physics and English. Ana uses her math and science background to inform her approach to business challenges. She also loves reading about or looking at art, as well as cooking (and eating) food.
Conrad is an alumni of Colorado State, and more recently New York University. He is passionate about learning and has experience in the systems and data domains. For fun Conrad likes to ski and explore NYC for great restaurants.
Blake is a product support specialist at Rockerbox. An alum of the University of Michigan where he studied business and competed on the swim team, Blake enjoys reading, pickup basketball, and hiking.
Bonnie joined Rockerbox after working on neurolinguistics research and in the non-profit sector. She's a Michigander and grad of Hamilton College. Bonnie loves language, learning and cooking/eating food from all around the world.
Kadeisha is an Implementation Analyst at Rockerbox. Prior to that, she worked in EdTech as a project manager. She enjoys listening to business podcasts, exploring new cuisine and watching documentaries on Netflix.
Nitya is a Data Scientist with a passion for problem solving and using data for effective decision-making. She holds a PhD in Astronomy and aims to apply her training in scientific research and machine learning to understand, build and tune marketing attribution models.
Qun is a data pipeline engineer at Rockerbox. He earned his Master's degree from Rutgers University. Learning new stuff in any area is a lot of fun for him. He enjoys gaming, anime and he is a Boston Celtics fan.
Ophir is Rockerbox’s Head of Marketing. With over 15 years in online marketing, Ophir has worked at both small startups and companies like Adobe. Most recently, he's led marketing at multiple B2B Saas companies such as Validately, Rollout and BlazeMeter, all of which were acquired.
Sara loves helping smart marketers market smarter. At Rockerbox she works with clients to ensure they're best leveraging Rockerbox to understand their marketing activity and fuel their growth. Sara has spent the last decade building data and analytics products, across consumer marketing and product roles. For fun, Sara loves to explore new retail concepts, test out new brands, and read S-1s.
Kelsey is an Account Manager at Rockerbox. She previously worked in Management Consulting and received her Masters in Public Administration from Columbia University. She enjoys trying new recipes, traveling, and studying Chinese.
Inès Ajimi is a demand generation analyst at Rockerbox. She received her M.A. in Economics from Columbia University and completed her thesis on peer effects in consumption decisions. She enjoys long walks, watching the latest movie releases, and trying out new restaurants.