Enable companies to better understand their customers and more efficiently grow their businesses
Rockerbox was founded in 2013 by two early AppNexus engineers, Rick and Ron. They started Rockerbox with the idea that recent user behavior (i.e., someone’s last 60 minutes of online activity) is a powerful indicator of buying intent.
This initial idea led Rockerbox to launch a fully managed media service. Harnessing its unique ability to identify and target prospects based on their recent browsing behaviors, Rockerbox began driving successful prospecting campaigns for over 200 brands — ranging from startups to Fortune 100s.
From this foundation, the company has grown and expanded its solutions. Rockerbox is also the creator of the Recency Marketing Platform: a self-service solution that enables marketers to uncover insights about their audience, attribute performance of their ad campaigns, and optimize their media spend.
Just as gold miners used rocker boxes to separate dirt from gold, Rockerbox enables marketers to find their golden nuggets of marketing insight.
Rick directs the company's product and technology vision. Most recently, he led integrations at AppNexus for companies such as Facebook and Yahoo. He also was a founding data science engineer in AppNexus’ Marketplace-Analytics group. Rick holds a B.S. in Mathematics and Economics from Harvey Mudd College.
Awards & Accolades
Adtech Startup of the Year
HOT ZONE Competition
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