About Us

Rockerbox wasn’t founded to be an attribution company. Our first ~3 years were spent building technology to enable performant prospecting campaigns for Fortune 1000 brands. Throughout that process, we were exposed to various attribution vendors as they were often technologies evaluating our campaigns. The more we were forced to work with these vendors, the more we realized we didn’t love any of them.

What problems did we encounter? Onboardings took up to a year and reporting was always weeks if not months delayed. Customers were forced into the same statistical models regardless of the unique elements of their business. Offline and online were never combined and reporting was extremely broad — completely impractical for a marketer.

Even worse, with the market moving towards in-house and direct-to-consumer brands, we knew that none of the overpriced legacy enterprise grade solutions would suffice. All of this led us to launch Rockerbox Attribution Platform just over a year ago. It’s the attribution platform that modern in-house marketers want and need: fast, simple, enterprise-grade attribution that doesn’t come in the way of their existing media budget.

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Our Team

Ron Jacobson

Ron Jacobson Linkedin Twitter RSS Feeds

Ron Jacobson is the Co-Founder and CEO of Rockerbox. Prior to Rockerbox, he managed the Real Time Platform product team at AppNexus. Ron is a McGill University alumn (Comp Sci + Econ), San Antonio Spurs fan, Triumph rider, late night coder and mentor to various NYC startups.

Rick O'Toole

Rick O'Toole Linkedin Twitter

Rick is the Co-Founder and CTO of Rockerbox. He directs the company's product and technology vision. Most recently, he led integrations at AppNexus for companies such as Facebook and Yahoo. He also was a founding data science engineer in AppNexus’ Marketplace-Analytics group. Rick holds a B.S. in Mathematics and Economics from Harvey Mudd College.


James Goldstein Linkedin

James formerly worked in sales at AdKarma and the New York Yankees. He is a long distance runner and a hopeless New York Knicks season ticket holder.

Daniel Shoten

Daniel Shoten Linkedin

Dan was most recently a Client Success Partner at OrderGroove. He previously worked at AppNexus. Dan is a Syracuse alum, a basketball fanatic, and an optimistic Knicks season ticket holder.

Jenny Bivens

Jenny Bivens Linkedin

Jenny combines experience in project management and process improvement to lead operations in the Media Trading team at Rockerbox. She loves solving problems, Python, and cats!

Rich Archer

Rich Archer Linkedin

Rich is a software engineer at Rockerbox. He earned a master’s degree in information systems management from Carnegie Mellon University and a bachelor’s degree in economics from University of Richmond.

Eddie Chu

Eddie Chu Linkedin

Eddie is a former startup CTO who is passionate about the stories data tell. He enjoys eating his way around the globe and all things sports related.

Mor Bachar

Mor Bachar Linkedin

Mor is an industrial engineer, who's passionate about the combination of data science and business strategies. She loves to travel to new places and explore the world through food.

Nicole Glon

Nicole Glon Linkedin

Nicole joined Rockerbox from the National Kidney Foundation. She is a Penn State alum and co-captained the 2014 Fencing NCAA champions. Nicole loves to travel and experience new cuisines.

Rebecca Ulrich

Rebecca Ulrich Linkedin

Rebecca comes to Rockerbox from UMWW where she was a planner for ExxonMobil and the U.S Army. She loves exploring the city, food, and dogs (specifically cockapoos).

Saila Kath

Saila Kath Linkedin

Saila is a recent graduate of NYU and is passionate about using data to deliver scalable and effective business outcomes. You can almost always find her scouring dog shelters looking for new furry siblings or living inside her favorite vegan restaurants.

Sarah Kurisu

Sarah Kurisu Linkedin

Sarah is a front end engineer at Rockerbox. She previously worked in project management at Upspring Media and graduated from Scripps College. She enjoys traveling, running, watching Netflix, studying Japanese, and rooting for the San Francisco Giants.

Emaad Khwaja

Emaad Khwaja

Emaad is an Optimization Analyst at Rockerbox. He previously worked as a Research Associate at the Memorial Sloan Kettering Cancer Center. Emaad recently graduated from the Macaulay Honors College at Hunter College with a double major in Biochemistry and Mathematics.


Sameen Karim Linkedin

Sameen comes to Rockerbox via the acquisition of Eventable, where he was a Co-Founder and CEO. Sameen is a proud UC Berkeley dropout and a big believer in the power of innovation and entrepreneurship.


Akash Malhotra Linkedin

Akash was previously a Co-Founder of Eventable. Now a Rockerboxer, sometimes a traveller, occasionally a story-teller and too rarely a scuba diver.


Will Percival Linkedin

Will is a full-stack software engineer at Rockerbox. He got into software development because he enjoys creating things and solving puzzles. Will is also a huge UConn sports fan (his alma mater), is a bit of a bookworm and loves playing golf.


Michelle Spagnoli Linkedin

Michelle comes to Rockerbox via the acquisition of Eventable, where she led marketing. She enjoys yoga, cooking and camping.


Eddie Chou Linkedin

Eddie joined Rockerbox from Backtrace and, prior to that, AppNexus, leading operations and implementations. He enjoys Brazilian jiu-jitsu, board games, his two dogs, and cooking.


Ana Chisholm Linkedin

Ana is an Optimization Analyst for Rockerbox. She is a recent graduate of the University of Pennsylvania where she studied Physics and English. Ana uses her math and science background to inform her approach to business challenges. She also loves reading about or looking at art, as well as cooking (and eating) food.


Conrad Christensen Linkedin

Conrad is an alumni of Colorado State, and more recently New York University. He is passionate about learning and has experience in the systems and data domains. For fun Conrad likes to ski and explore NYC for great restaurants.

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Blake Maczka Linkedin

Blake is a product support specialist at Rockerbox. An alum of the University of Michigan where he studied business and competed on the swim team, Blake enjoys reading, pickup basketball, and hiking.


Bonnie Buis Linkedin

Bonnie joined Rockerbox after working on neurolinguistics research and in the non-profit sector. She's a Michigander and grad of Hamilton College. Bonnie loves language, learning and cooking/eating food from all around the world.


Nitya Mandyam Linkedin

Nitya is a Data Scientist with a passion for problem solving and using data for effective decision-making. She holds a PhD in Astronomy and aims to apply her training in scientific research and machine learning to understand, build and tune marketing attribution models. She also organizes for the NYC PyLadies where she actively champions open source software and inclusivity in tech.


Qun Yan Linkedin

Qun is a data pipeline engineer at Rockerbox. He earned his Master's degree from Rutgers University. Learning new stuff in any area is a lot of fun for him. He enjoys gaming, anime and he is a Boston Celtics fan.

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At Rockerbox, we are working to enable companies to better understand
their customers and more efficiently grow their businesses.

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Awards & Accolades


2018 & 2019

MarTech for website

Best Marketing Attribution Software

Adtech Startup of the Year

Adtech Startup of the Year


Startup Spotlight