Enable companies to better understand their customers and more efficiently grow their businesses
Rockerbox was founded in 2013 by two early AppNexus engineers, Rick and Ron. They started Rockerbox with the idea that recent user behavior (i.e., someone’s last 60 minutes of online activity) is a powerful indicator of buying intent.
This initial idea led Rockerbox to launch a fully managed media service. Harnessing a unique ability to identify and target prospects based on their recent browsing behaviors, Rockerbox began driving successful prospecting campaigns for over 200 brands — ranging from startups to Fortune 100s.
From this foundation, the company has grown and expanded its solutions. Rockerbox has built a best-in-class attribution suite, allowing marketers to determine the effectiveness of all their activities. The platform provides customer insights as well as recommendations on how to reallocate media spend.
Just as gold miners used rocker boxes to separate dirt from gold, Rockerbox enables marketers to find their golden nuggets of marketing insight.
Rick is the Co-Founder and CTO of Rockerbox. He directs the company's product and technology vision. Most recently, he led integrations at AppNexus for companies such as Facebook and Yahoo. He also was a founding data science engineer in AppNexus’ Marketplace-Analytics group. Rick holds a B.S. in Mathematics and Economics from Harvey Mudd College.
Emaad is an Optimization Analyst at Rockerbox. He previously worked as a Research Associate at the Memorial Sloan Kettering Cancer Center. Emaad recently graduated from the Macaulay Honors College at Hunter College with a double major in Biochemistry and Mathematics.
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