The books are officially closed on the last fiscal year. As marketers, we are all doing the same thing right now: staring at spreadsheets, reviewing our efficiency, and trying to forecast what the next four quarters will look like.
But internal data alone can’t answer the most important question: Did we actually perform well, or did the market just shift?
To help you build a winning strategy for the year ahead, we’ve analyzed a full year of performance data across the Rockerbox platform. On January 8th, we are unpacking these findings in our upcoming webinar, FY Benchmarking & Trends: A Look Back to Inform the Future.
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If you are trying to validate your budget for the upcoming year, this is the context you need.
Too often, marketing teams rely on generic industry averages to validate their success. But in a complex digital landscape, "average" is a dangerous metric.
A "healthy" Customer Acquisition Cost (CPA) for a Series B SaaS company looks drastically different than it does for a global Enterprise retailer. If you are comparing your performance against a broad aggregate, you aren’t getting the full picture. You might be celebrating a false win—or panicking over a standard market fluctuation.
In this session, we aren’t just looking at the high-level numbers. We are slicing the data to reveal the true benchmarks of the year we just left behind.
We will discuss:
You can’t map the future without understanding the past. Whether you are looking to reassure your board, optimize your media mix, or simply validate your own hard work, you need accurate baselines.
Don’t plan your next fiscal year in the dark. Come see how you really stack up against the competition.
Join us on January 8th for the full breakdown.