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What was Summer Camp all about?

Summer Camp explored new ideas in a fun way, from unique partner solutions to Rockerbox's new targeted product lines. During our two-day virtual camp, attendees heard from some of the top B2C thought leaders in the space around as we explored all things marketing.

Sessions were focused around six core topics, each of which aligned with Rockerbox product lines.
Group 22

Collect

Learn about data centralization and how to streamline your marketing data to drive better performance.
Vector

Track

Discover best practices for tracking channel success and measuring marketing effectiveness.
Group 18

Benchmarks

See how you stack up against industry benchmarks and identify areas for improvement.
Group 23

Optimize

Explore in-channel optimizations to increase ROI and drive growth.
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Forecast

Learn about budgeting and forecasting using marketing mix modeling (MMM).
Group 24

Journey

Dive into multi-touch attribution (MTA) to understand the full customer journey and make better marketing decisions.
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Your Counselors
and Their Sessions

Incrementality & Partnerships: Measure Success on Your Own Terms

summer-camp-_0006_amber-sweeneyAmber Sweeney
Vice President, Customer Solutions, Partnerize 

Diversified Measurement: The Key to Triangulating the True Impact of Marketing

summer-camp-_0003_ben-dutterBen Dutter
Senior VP of Strategy
Power Digital Marketing 

How to Make Ads a "Moat" for Your Brand

summer-camp-_0007_pencil-chaseChase Mohseni
Head of Marketing & Growth
Pencil 

What the Click: Thinking Beyond the Last Click with Reddit

summer-camp-_0005_ryan-brendleRyan Brendle
Global Head of Measurement, Reddit 

summer-camp-_0004_julian-williamsJulian Williams
Sales Leader 
Reddit 

Driving Channel Efficiency with Rockerbox: Tips & Tricks from Rockerbox's Super Users

summer-camp-_0009_michaelaMichaela Hince 
Director of Growth Mockingbird

summer-camp-_0008_babylist-mattMatt Taylor
Senior Manager, Growth Marketing Babylist

Marketing with a Full Funnel Strategy and Understanding Halo Effect of TV

summer-camp-_0006_marc-vialeMarc Viale
Founder, LAB415

summer-camp-_0008_susan-roweSusan Rowe
Founder, LAB415

Benchmarking for Efficient Growth: Assessing Performance Versus Industry Standards

summer-camp-_0012_bamboo-malekMalak Lopez
Senior Growth Marketing Manager Bamboo 

summer-camp-_0011_bamboo-allisonAllison Danforth
Director, Growth Marketing
Bamboo

Snapchat x Rockerbox: The Future of Commerce is Social

summer-camp-_0002_mimi-liuMimi Liu
Product Marketing Lead
Snapchat

summer-camp-_0001_sheila-bhardwajSheila Bhardwaj
Group Manager, Measurement Partnerships, Snapchat

summer-camp-_0000_pierre-mordacqPierre Mordacq
Marketing Science Lead
Snapchat

Beyond the Dashboard: How Rockerbox Clients Leverage Data Warehousing for Analysis & Insights

summer-camp-_0003_kajabi-jethroJethro Perez
Director of Data Science & Engineering Kajabi

summer-camp-_0002_nutrafol-justinJustin Dwork
Director of Analytics
Nutrafol

summer-camp-_0001_figs-katherineKatherine Henry
Senior Director, Data & Analytics
FIGS

summer-camp-_0000_greenlight-emilyEmily Imler
Marketing Analytics Manager
Greenlight

Survey Data: The Springboard & The Safety Net

summer-camp-_0007_matt-bahrMatt Bahr
CEO
Fairing

The State of Rockerbox 2023

summer-camp-_0013_rockerbox-ronRon Jacobson,
Co-Founder and CEO
Rockerbox 

summer-camp-_0005_rockerbox-rickRick O'Toole,
Co-Founder and CTO
Rockerbox 

Reflections on the Future of Rockerbox

summer-camp-_0013_rockerbox-ronRon Jacobson,
Co-Founder and CEO
Rockerbox 

This wouldn’t have been possible without the help and sponsorship of our partners. 

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Gift Sponsor

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