As third-party cookies fade and browser-based tracking becomes less reliable, marketers are left facing a familiar challenge: performance expectations are rising, but visibility into what’s working is getting harder to come by.
Enter Google’s Conversions API (CAPI)—a powerful solution for restoring lost signal. But while most marketers see CAPI as a patch for attribution gaps, Rockerbox sees something bigger: an opportunity to drive performance.
That’s exactly what we’ll be exploring in our upcoming webinar on July 24 at 2 p.m. ET. We’re breaking down how to use Rockerbox’s integration with Google CAPI to not just recover data, but to improve campaign efficiency and return on ad spend (ROAS).
When you feed platforms like Google Ads with high-quality, structured, and privacy-safe conversion signals, you're giving them the input they need to optimize toward real business outcomes. That means better audience targeting, more relevant bidding, and ultimately—better results.
Rockerbox’s Google CAPI integration supports both Enhanced and Offline Conversions, automatically delivering server-side conversion data to Google Ads. But the real unlock lies in segmentation.
With Rockerbox, brands can segment conversion events by key dimensions—like new vs. returning customers, or by product line—and send those unique signals directly to Google. This allows campaigns to optimize toward what actually drives revenue, not just what’s easy to track.
This webinar is built for marketers looking to future-proof their tracking and get more out of their media spend. We’ll cover:
If you're a performance marketer, media buyer, or data-driven marketing leader looking to improve your ROAS and reduce wasted spend, this session is for you. Whether you're already using Google CAPI or exploring server-side solutions for the first time, you’ll walk away with actionable insights you can put into play immediately.
Join us live on Wednesday, July 24 at 2 p.m. ET to learn how smarter conversion data can help power your next phase of growth.
Register here: https://www.rockerbox.com/webinars