Webinar: Becoming Profitable: How Brands Use Rockerbox to Pursue Sustainable Growth

Marketing leaders today are facing a fundamental shift in how success is measured. As macroeconomic pressures intensify and cost of acquisition continues to climb, the question has evolved from “How much are we growing?” to “Are we growing in a way that’s sustainable and profitable?”

For years, KPIs like ROAS and CPA have dominated performance dashboards. And while they’re useful, they don’t tell you whether your marketing efforts are building long-term business value. In fact, they can be dangerously misleading when viewed in isolation.

That’s why we’re hosting a webinar on June 26 at 2p ET focused on a more strategic approach:
"Beyond ROAS: Optimizing Your Marketing for Profitable Growth"

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The Problem with Traditional KPIs

Let’s be clear—ROAS and CPA still matter. But they only paint part of the picture. They focus on efficiency at the moment of conversion, not the value that conversion brings over time.

What they don’t tell you:

• Are you acquiring customers who actually stick around and spend more?
  
  
• Are your best-performing campaigns also your most profitable ones?
  
  
• Are you accounting for margins, return rates, and product-level performance in your evaluation?
  
  

In a more constrained marketing environment, these are the questions that matter. And they require better data and deeper analysis.

What This Webinar Will Cover

In this session, Rockerbox will be joined by marketing leaders and channel experts to unpack how modern brands are reorienting their measurement strategy toward profitable growth—and how you can do the same.

We’ll walk through:

• How to establish baseline expectations for channel performance using Rockerbox
  
  
• How log-level Multi-Touch Attribution (MTA) data enables true CAC:LTV analysis
  
  
• How to layer in product-level insights to determine which campaigns are driving actual profit—not just conversions
  
  
• What frameworks leading brands use to evaluate and reallocate spend toward high-margin, high-retention outcomes
  
  

Whether you’re in the early stages of building a profitability model or ready to reengineer your media mix, this webinar will offer tangible takeaways to elevate how you think about marketing success.

Why It Matters Now

Marketing teams are being asked to do more with less. Leadership isn’t just looking for growth—they want evidence that growth is sustainable and profitable.

That means marketers need to move beyond optimizing for what’s easy to measure—and start optimizing for what truly matters to the business. The brands that succeed in 2025 and beyond will be the ones who can answer questions like:

• What’s the lifetime value of the customers I’m acquiring?
  
  
• Which products and campaigns are driving actual profit?
  
  
• How do I use data to shift spend toward what’s truly working?
  
  

Who Should Attend

This webinar is designed for marketing executives, performance leads, analysts, and agency partners responsible for optimizing media spend and proving ROI. If you're asking deeper questions about the value of your marketing investments—or getting those questions from your CFO—this session is for you.

Join us to learn how to build a marketing strategy rooted in long-term, profitable growth.

Register Now