Is Your QBR a Strategy Session? Or Just Another Sales Pitch?

Why sophisticated brands are bringing their own data to the table—and how you can too.

[Webinar Alert]

Title: What to Ask For in Your QBRs: Moving Beyond Sales
Date: Monday, March 3rd
Time: 2:00 PM ET
Where: Online
Click Here to Save Your Spot

The Scene

It’s QBR season. You log onto the Zoom call with your account rep from a major ad platform. They share their screen, and up pops a polished slide deck.

According to their data, everything is going great. Their attribution models show they are driving the vast majority of your conversions. Their ROAS looks incredible. And, naturally, the presentation ends with a singular conclusion: To keep this momentum going, you need to increase your budget by 20% next quarter.

But when you look at your internal P&L, the math doesn't quite add up.

If every platform claims they drove 100% of the sale, why isn't your revenue reflecting that?

The Problem: Grading Their Own Homework

The issue isn’t necessarily the account rep; it’s the data source. When you rely solely on platform-native reporting, you are operating within a "walled garden."

Google, Meta, TikTok, and others are incentivized to claim as much credit as possible for every conversion. They lack visibility into the other touchpoints in your customer’s journey. They aren’t lying—they just have a very specific, self-interested view of the truth.

If you walk into a QBR without an independent view of performance, you aren't negotiating a partnership; you’re just listening to a sales pitch.

The Solution: Bring Your Own Source of Truth

To turn a QBR from a sales pitch into a genuine strategy session, you need leverage. For leading consumer brands, that leverage is independent Multi-Touch Attribution (MTA).

When you bring independent data to the meeting, the conversation shifts.

• Instead of asking, "How much should we spend?", you ask, "Where is the incremental lift coming from?"
• Instead of nodding at their reported ROAS, you compare it against your business ROAS.
• Instead of accepting "view-through" conversions as gospel, you analyze how that channel interacts with the rest of your media mix.

Join Us: Moving Beyond Sales

We know that challenging the narrative of a major platform can be intimidating. You need the right data, the right scripts, and the right strategy.

That’s why on March 3rd, Rockerbox is hosting an exclusive webinar: "What to Ask For in Your QBRs: Moving Beyond Sales."

We are bringing together a panel of brand practitioners and industry experts to break down exactly how they prepare for these high-stakes meetings.

In this session, we will cover:

• The Reality Gap: How to visualize the difference between Platform ROAS and Reality—and how to present it to your rep without ruining the relationship.
• The 5 Essential Questions: The specific questions you need to ask to cut through the fluff and get to the real performance metrics.
• Negotiation Tactics: How to use MTA data to defend your budget and demand better efficiency.

Stop letting the platforms grade their own homework. It’s time to bring your own report card.

Register Now to Secure Your Spot