Rockerbox: Marketing (Media) Mix Modeling Software Platform

Rockerbox's marketing mix modeling functionality helps marketers make better use of their budget and answer key questions:

		How do my ad spend and other non-spend factors like competitor activity, sale dates, and email sends impact my revenue and other key KPIs?
		What should my ad spend be if I want to go after a specific ROAS, revenue, or budget optimization goal?
		What revenue and ROAS can I expect if I implement certain budget decisions?

MMM factors in revenue/conversions and ad spend from top digital channels: Google, Facebook, Bing, TikTok, Pinterest, Snapchat, LinkedIn, and more.

Schedule a short, personalized demo to see how Rockerbox's marketing mix modeling can level up your cross-channel spend.

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What is Marketing Mix Modeling?

Marketing Mix Modeling (also known as Media Mix Modeling and often shortened to MMM) is a marketing analysis method that helps determine the effectiveness of different paid marketing channels.

MMM looks at the correlation between a businesses paid marketing/advertising activities and revenue over the same time period. MMM also takes into consideration non-spend factors, ranging from macroeconomic conditions to promotional dates to competitor activity with the ultimate goal of isolating the true impact of your paid marketing efforts.

Companies use an MMM tool to determine which channels to continue or discontinue spending into, and how much budget to allocate to different channels.

Rockerbox: Leverage Your Data to Make Better Budget and Channel Decisions

Rockerbox MMM + Rockerbox Journey (MTA) provide the insights you need to choose the right channels to spend into and then optimize those channels on a daily basis.

Centralized Data

A single source of marketing data to assess all marketing performance in one place.

All Channels

Rockerbox tracks paid, organic, digital, and offline channels, with access to data sets needed to measure hard-to-track channels.

Multiple Measurements

We offer a range of measurement methods so you can use each one to answer the questions it was designed to answer.

Your Customers, Across Channels

Rockerbox integrates with dozens of online and offline platforms.

What Our Customers Love About Us

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“Rockerbox gives you the sophistication of an enterprise-level solution at a fraction of the cost. What a fantastic solution for the marketer looking to apply attribution across their channels, looking at MTAs, path Analysis, and funnels contribution. ”

Los Angeles Apparel
Executive E-Commerce Leader

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“Rockerbox has been an amazing resource for understanding just how varied our customer journeys can be.”

TUSHY
Growth Marketing Director

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“Fantastic marketing tool that help measure results by marketing channel. Great at helping answer questions like time to conversion, common paths to conversion, and tracking different conversion metrics.”

Rad Power Bikes
Director, Growth Marketing

A Marketing Mix Modeling Tool
To Optimize Your Budget 📈