Optimizing Programmatic Buying with Rockerbox & Scibids AI: WeightWatchers’ Success Story

Brands need more than just measurement—they need actionable insights that drive performance. WeightWatchers, a leader in health and wellness, relies on Rockerbox as its source of truth for cross-channel spend data and customer journey insights.

While Rockerbox provides deep visibility into which media investments drive conversions, activating this data to optimize programmatic ad buying presented a challenge. Traditional programmatic buying methods often rely on broad assumptions or platform-specific signals, leaving valuable first-party measurement insights underutilized.

To bridge this gap, WeightWatchers partnered with DV’s Scibids AI, an AI-powered activation solution, to transform Rockerbox’s measurement data into real-time bidding strategies—improving efficiency and maximizing return on ad spend.

The Challenge

WeightWatchers aimed to integrate Rockerbox’s insights into their media buying strategy to optimize campaign performance and increase conversions. However, they faced several hurdles:

• Complex Data Activation – Rockerbox’s measurement insights are highly valuable but require advanced data engineering to match and integrate with programmatic media-buying platforms (DSPs).
• Scalability – Manually optimizing campaigns, especially towards externally measured sources of truth, can be resource intensive.
• Optimizing for Efficiency – WeightWatchers needed a way to not only track and measure outcomes but actively optimize campaign performance in real time while maintaining cost efficiency.

The Solution

To address these challenges, WeightWatchers activated DV’s Scibids AI, a dynamic AI-driven solution that automates and customizes programmatic media buying. By integrating Rockerbox’s conversion data directly into Scibids’ AI engine, WeightWatchers was able to:

• Ingest and structure Rockerbox’s measurement data into Scibids’ AI learning database.
• Align Rockerbox’s insights with DSP bidding variables to create AI-powered bidding strategies.
• Continuously optimize media spend in real time, improving conversion rates while reducing costs.

A controlled A/B test was conducted to validate the approach before expanding the solution to WeightWatchers’ evergreen U.S. campaigns.

Core Use Cases

This collaboration unlocked three key use cases for WeightWatchers:

1. Automated Bidding Optimization – Leveraging Rockerbox’s measurement data, Scibids AI dynamically adjusted bidding strategies across programmatic campaigns.
2. Enhanced Media Efficiency – AI-powered decision-making ensured that spend was continuously allocated to the highest-performing channels and audiences.
3. Seamless Data Activation – WeightWatchers successfully bridged the gap between measurement and activation, integrating Rockerbox’s insights into their DSP without the need for extensive manual intervention.

Results That Speak for Themselves

The integration of Rockerbox’s measurement insights with Scibids AI-driven optimization led to significant campaign improvements:

• 📉 39% reduction in CPA during the first 8 weeks (A/B test phase)
• 📉 20% reduction in CPA over the following 4 weeks

By connecting Rockerbox’s data-driven measurement with Scibids AI’s automated media optimization, WeightWatchers successfully translated measurement into action, optimizing their campaigns at scale while reducing acquisition costs.

About DoubleVerify

DoubleVerify’s core vision is to leverage trusted measurement data and dynamic AI optimization to maximize campaign effectiveness and drive tangible business outcomes for advertisers, this is exactly what we did for WeightWatcher in this first-to-market activation via DV Scibids and DV Rockerbox.