Marketing attribution for direct-to-consumer brands

Know the true impact of every marketing activity, by unifying your marketing, ecommerce and customer data across all digital and offline channels.

Enterprise multi-touch attribution made simple and affordable.

Join some of the most innovative brands

Data Collection

Rockerbox ingests, organizes & combines all your data

Combine online and offline touchpoints

Attribute all digital channels and offline channels (direct mail, TV, OTT, etc). Understand how marketing campaigns influence each other.

Retail attribution

Attribute all advertising that leads to conversions within your retail stores.

Automatic spend ingestion

Rockerbox automatically ingests spend from all major digital advertising platforms. Upload spend data for offline advertising.

Attribution Modeling

We build an attribution model based on your actual marketing funnel

Machine Learning based multi-touch models

Rockerbox builds and maintains custom built attribution models, combining the data from your marketing channels, overall customer behavior and conversion events.

Model comparison

Easily compare marketing performance between machine learning based models and traditional rule-based models, such as last-touch. See how metrics, such as CPA, or ROAS vary across attribution models.

Full model transparency

We're fully transparent about our modeling. See features included in every model, how each model runs and predictive performance results.

Customer Analysis

Understand how your customers yield profit over time

Customer browsing paths, cross-device

View every customer interaction on every device. Reveal the most common paths to purchase across all your customers.

Advanced user segmentation

Analyze your marketing performance by use segments, such as new or repeat customers.

LTV reporting

Rockerbox ingests and organizes all your historical customer order data, giving you the true lifetime value for long-term customers.

Actionable Reporting

Get a single source of truth to make better marketing budget decisions

Attribution dashboard

Examine results by touchpoint, channel and customer segment. Quickly see accurate conversion counts, CPA, ROAS and LTV.

User level reporting

See how every user engaged with your brand by marketing touchpoint, date & time. Automatically push cleaned unsampled data to wherever it's needed on a recurring basis.

Conversion & spend data in one place

See all conversion data and spend data in one dashboard without double counting.

Get started with Rockerbox

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"We’ve seen direct mail be a high-performing channel for us. With our previous tools it was difficult to measure performance of these types of channels, but with Rockerbox, we’re able to track, monitor, and validate our spend.”

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