Are your Quarterly Business Reviews (QBRs) feeling less like strategic partnerships and more like upsell opportunities? When you rely solely on platform-native data, the conversation inevitably steers toward "spend more to get more." It’s time to change the narrative.
Join us for a tactical deep dive into how leading consumer brands are reclaiming the QBR. We will discuss how to bring independent Multi-Touch Attribution (MTA) data to the table to challenge platform claims, verify reported ROAS, and demand better performance.
In this session, you’ll learn:
The "Source of Truth" Strategy: How to use independent data to validate (or debunk) platform-reported conversions.
The 5 Essential Questions: What you should be asking your account reps instead of just nodding along to their slide deck.
Leveraging MTA: How to use cross-channel insights to negotiate better terms and uncover where your budget is actually driving growth.