---
title: "What to Ask For in Your QBRs: Moving Beyond Sales"
description: Learn how to transform your QBRs from upsell sessions to strategic discussions using independent data and Multi-Touch Attribution. Discover key questions to ask and improve your marketing insights.
---

[On-Demand Webinars ](https://www.rockerbox.com/on-demand-webinars)

# [What to Ask For in Your QBRs: Moving Beyond Sales](https://www.rockerbox.com/on-demand-webinars/what-to-ask-for-in-your-qbrs-moving-beyond-sales)

 Written by [Will Burghes](https://www.rockerbox.com/on-demand-webinars/author/will-burghes) | Mar 3, 2026 7:00:00 PM

Are your Quarterly Business Reviews (QBRs) feeling less like strategic partnerships and more like upsell opportunities? When you rely solely on platform-native data, the conversation inevitably steers toward "spend more to get more." It’s time to change the narrative.

Join us for a tactical deep dive into how leading consumer brands are reclaiming the QBR. We will discuss how to bring independent Multi-Touch Attribution (MTA) data to the table to challenge platform claims, verify reported ROAS, and demand better performance.

In this session, you’ll learn:

- The "Source of Truth" Strategy: How to use independent data to validate (or debunk) platform-reported conversions.
- The 5 Essential Questions: What you should be asking your account reps instead of just nodding along to their slide deck.
- Leveraging MTA: How to use cross-channel insights to negotiate better terms and uncover where your budget is actually driving growth.

[View full post](https://www.rockerbox.com/on-demand-webinars/what-to-ask-for-in-your-qbrs-moving-beyond-sales)

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