---
title: "TV/CTV 3x3: 3 News Stories, 3 Questions, 3 Trends on the Current TV/CTV Landscape"
description: Discover key insights and trends in TV/CTV advertising with expert analysis on ad growth, viewer behavior, and best practices for effective marketing strategies.
---

[On-Demand Webinars ](https://www.rockerbox.com/on-demand-webinars)

# [TV/CTV 3x3: 3 News Stories, 3 Questions, 3 Trends on the Current TV/CTV Landscape](https://www.rockerbox.com/on-demand-webinars/tv-ctv-3x3-3-news-stories-3-questions-3-trends-on-the-current-tv-ctv-landscape)

 Written by [Ashley McAlpin](https://www.rockerbox.com/on-demand-webinars/author/ashley-mcalpin) | May 30, 2024 3:00:00 PM

The CTV and TV landscape is constantly shifting and changing. In this webinar with experts from Rockerbox and DirectAvenue, we’re breaking down the latest developments and sharing three news stories, three thought-provoking questions that we’ll discuss, and three recent trends in the world of TV/OTT. We’ll share stats on ad growth, examine shifts in viewer behavior, discuss best practices for advertising success, and share more information that’ll help you be a more informed and effective advertiser on TV and CTV.

[View full post](https://www.rockerbox.com/on-demand-webinars/tv-ctv-3x3-3-news-stories-3-questions-3-trends-on-the-current-tv-ctv-landscape)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ashley McAlpin"
  },
  "dateModified" : "2025-02-03T21:00:41.408Z",
  "datePublished" : "2024-05-30T15:00:00Z",
  "headline" : "TV/CTV 3x3: 3 News Stories, 3 Questions, 3 Trends on the Current TV/CTV Landscape",
  "image" : {
    "@type" : "ImageObject",
    "height" : 800,
    "url" : "https://4306380.fs1.hubspotusercontent-na1.net/hubfs/4306380/Blog%20Headers%20-%20New%20%281200%20%C3%97%20800%20px%29%20%281%29-May-07-2024-03-08-49-6273-PM.png",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.rockerbox.com/on-demand-webinars/tv-ctv-3x3-3-news-stories-3-questions-3-trends-on-the-current-tv-ctv-landscape",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "On-Demand Webinars"
  }
}
```