With Black Friday and Cyber Monday just weeks away, brands are in the final stretch of preparing for the most competitive shopping period of the year. This panel brings together seasoned experts specializing in Meta, TikTok, influencer marketing, and analytics to help you fine-tune your holiday playbook.
Our discussion will cover how to structure discounts and bundles that convert without sacrificing margin, which channels are delivering the strongest results in Q4, and how to prepare backup strategies if a core channel underperforms. Panelists will also share how brands are leveraging measurement frameworks like Multi-Touch Attribution and creative testing to make smarter last-minute allocation decisions. Finally, we’ll explore the operational side—aligning teams, managing inventory, and avoiding common pitfalls that can derail holiday campaigns.
Attendees will walk away with actionable, tactical guidance across discounting, channel readiness, measurement, and operations—equipping them with the clarity and confidence to maximize performance this holiday season.