Marketers are being forced to make sharper, faster decisions about where to place their next advertising dollar. Amid this split economy, both Connected TV (CTV) and linear TV are proving to be critical channels for brands looking to maintain reach, build trust, and drive measurable results.
Join experts from Rockerbox and Direct Avenue for a timely discussion on how today’s top-performing brands are leveraging TV to drive growth—even in turbulent conditions. We’ll explore how:
- A Split Economy Demands Smarter Media Choices – As sectors like retail, e-commerce, and healthcare scale spend while others pull back, brands that lean in strategically are gaining market share.
- TV Remains a Growth Engine Across Formats – Linear continues to deliver reach and credibility, while CTV provides precision and measurable outcomes.
- Enterprise Leaders Are Using Dual-Channel Approaches – Large brands are combining CTV’s efficiency with linear’s mass impact, while mid-market players focus on maximizing performance through CTV.
- Omnichannel Agility Is the Competitive Edge – Data-driven advertisers are adapting faster, capturing shifts in consumer demand, and sustaining ROI through flexibility and speed.
We’ll also share key 2025 learnings heading into 2026, including which industries are scaling successfully and how the smartest marketers are planning for another unpredictable year.