---
title: How CTV Boosts Performance Throughout the Funnel (And How to Measure it with MMM)
description: Learn how CTV enhances the entire buying funnel and measure its success with Marketing Mix Modeling in our insightful webinar. Request a demo to optimize your marketing spend.
---

[On-Demand Webinars ](https://www.rockerbox.com/on-demand-webinars)

# [How CTV Boosts Performance Throughout the Funnel (And How to Measure it with MMM)](https://www.rockerbox.com/on-demand-webinars/how-ctv-boosts-performance-throughout-the-funnel-and-how-to-measure-it-with-mmm)

 Written by [Ashley McAlpin](https://www.rockerbox.com/on-demand-webinars/author/ashley-mcalpin) | May 21, 2024 6:00:00 PM

CTV is a powerful channel that has an impact on the whole buying funnel. In this joint webinar with Rockerbox, tvScientific, and Playbook Media, we’ll discuss how to leverage CTV as a full-funnel tactic and how to measure its success using Marketing Mix Modeling. 

[View full post](https://www.rockerbox.com/on-demand-webinars/how-ctv-boosts-performance-throughout-the-funnel-and-how-to-measure-it-with-mmm)

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