Becoming Profitable: How Brands Use Rockerbox to Pursue Sustainable Growth

With economic uncertainty looming, marketers are being tasked with dialing in on profitable growth. But, marketing KPIs like CPA and ROAS only tell part of the story of how valuable the customers you’re acquiring actually are.

In this webinar, Rockerbox brings together marketing leaders and channel experts to discuss how to optimize your advertising towards profitable growth. We’ll explore how brands leverage Rockerbox to establish baseline channel performance KPIs, how they use log level MTA data to power CAC: LTV analysis, and finally, how they determine profit margins via product level analysis of their marketing efforts. If you’re looking to understand which dollar spent is actually returning revenue back to your business, this webinar is for you.

Key Topics:

• When brands start looking into profitability as a guiding marketing metric
• How brands establish baseline expectations for channel performance in Rockerbox
• How to leverage your log level data to power LTV analysis and ultimately determine Profitability
• How to optimize your marketing mix according to profitable campaigns