CASE STUDY

Digital Ocean

Increased acquisition conversion volume in only a month

digitalocean-casestudy-promo

DigitalOcean partnered with Rockerbox to launch a campaign to drive new signups and subscriptions of DigitalOcean’s core product.

About DigitalOcean

DigitalOcean is the world’s fastest growing cloud provider that’s focused on simplifying web infrastructure for software developers. DigitalOcean's cloud computing platform makes it easy for teams to build, deploy, and scale cloud applications faster and more efficiently.

456%

increase in acquisition conversion volume

48%

decrease in CPA over the length of the campaign

266%

increase in weekly campaign spend

Digital Ocean Goal

The Goal

Increase Acquisitions while Lowering CPA

Rockerbox’s goal was to decrease the purchase CPA throughout the flight of the one-month campaign, while also increasing weekly spend. DigitalOcean set a target CPA goal for Rockerbox to achieve by the end of the campaign.

Digital Ocean

The Rockerbox Solution

Uncover the Browsing Pattern that Occurs within 30 Minutes of Converting

Rockerbox designed Recency Insights to uncover the sites, articles and content that visitors browse within 30 minutes of arriving on a site for the first time. By leveraging Recency Insights, Rockerbox ensured users were targeted with a DigitalOcean message, only if their most recent browsing matched that of existing DigitalOcean converters. This strategy ensures that Rockerbox is targeting users whose most recent browsing is relevant for DigitalOcean.

The Results

Recency Prospecting Lowers CPAs while Increasing Scale

Rockerbox drove down the cost for acquiring a new customer below DigitalOcean's initial goal within two weeks of launching. As the campaign continued, Rockerbox maintained this lower CPA, while significantly increasing weekly spend.

Rockerbox was one of the few paid channels we found success in maintaining efficiency while increasing scale.

Andy Hattemer
Andy Hattemer, User Acquisition Manager
Digital Ocean

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